Woah, boys...
Let’s not do this stuff...I’ll finish it:
1: Star Wars is still profitable.
2. Star Wars is still underachieving
3. Is that good enough for Disney? You decide.
I think Disney is trying to use the Star Trek model but expecting Star Wars results.
What do I mean by that? Well, for decades now the Trek universe has had way more content than the Wars universe. As of 2014, the year before The Force Awakens was released, in the Trek universe there had been 13 feature films and five television series spanning around 700 episodes. And that's just talking live action. In the Wars universe at that time, there were basically just six feature films and that's it. Again, just talking live action.
With Trek, almost everything they did had been successful, but very few things achieved true "blockbuster" status. The studio behind it knew that it was profitable to keep churning out content, but they also knew there was a certain ceiling to the ratings/revenue, so they kept things within budgetary limitations that would make it profitable with those numbers.
Star Wars, by contrast, pretty much thrived on the fact that every new film was an event. There were only two trilogies. And those were 16 years apart. Each film was a heavily-anticipated blockbuster and made phenomenal money, but that was largely driven by the anticipation and waiting for the next release.
Now, for the last five years, Disney has been trying to release a glut of Star Wars content on a near-constant basis. Yet they are expecting new content to produce ridiculously extreme results. There is talk in this thread of it being bad that Rise of Skywalker "only" made a billion dollars. A BILLION dollars.
Star Trek is seen as one of the most successful franchises in media history, and rightly so. Yet even when adjusted for inflation, not a single Trek film has even approached the billion dollar mark. The most successful, again adjusted for inflation, would be Into Darkness with $495.20 million and The Motion Picture with $454.28 million. (Soak up that contrast for a moment.) So not even half a billion for a single film, even the modern J.J. Abrams ones.
My point? Disney has to decide what Star Wars is. Is it an "event" franchise that releases relatively sparse content but which makes billions on each release? Or is it an everyday franchise that releases content constantly which is modestly, but not excessively, successful? I don't think it can be both.