I have to say, I don't want any supermarket brand ice cream when I am at WDW and paying those prices. I think using Edy's ice cream branding actually cheapens the Main Street Ice Cream shop... Edys is not bad for supermarket ice cream but when you are paying premium for everything, it should be a premium product... I think using a better quality ice cream with no brand would be a better option...and would make it easier to swallow the pricing... Honestly I don't want to see any national chains anywhere as a reminder that "I can get it cheaper at home"... The products sold in the park should be unique...
For the boardwalk they could even do soft serve custard...like they do on the actual boardwalk...simplify but use better quality with no brand attachment... Boardwalk Dairy Ice Cream...Hyperion Creamery...Clarabelle's Custard...all would feel more unique and an easier sell for the $10 ice cream cone.