I know of absolutely no one and I mean no one who thinks of Orlando as a tourist draw in and of itself. That goes for everyone I know whether they are from the east coast west coast or the middle of the country. People only think of the theme parks. If you want Orlando itself to actually become a tourist draw, they are going to have to do some serious changes to the city/building/revamping areas and then on top of that, some massive advertising. I think you may be overestimating Orlando's potential as a draw. It's a nice city, don't get me wrong, but I just don't see people seeing it as anything more than a place where you can get over to Uni/Disney/ect. That will be a very very hard perception to change.
I've been to the city 6 times and I've never had the desire to go anywhere but the theme parks. The time we stayed off property, we ate an IHOP and that was it. Other than that we headed to Universal and then it was to Disney for the rest of our stay. Nothing specifically in Orlando appealed to us. And it really does make no sense that you are arguing against Disney wanting people to stay on their property and to be only there...they want your money. The best way to do that is to get you to stay at Disney for the entire duration of your stay. Their whole system, pricing, deals, everything, is designed specifically to do that.
Sadly, I have to somewhat agree.
Disney is what put Orlando on the map. Prior to that, we were a podunk country city surrounded by orange groves, lakes, and alligators. Though there has been a little movement toward bringing more culture into Downtown Orlando (the new performing arts center), there is almost nothing to draw tourists downtown. Depending on who you talk to, there are many locals who are fine with that. Our traffic, non-existent/poor public transportation system, and overpopulation would rather the tourist traffic stick to I-Drive, south. But the thing is, there's hardly anything anymore to bring even
locals downtown. The new Amway Center is not only an ugly megalith, it's beyond crazy expensive even just to park there. Our once bustling tourist attraction (and local favorite), Church Street Station, died about 15 years ago. Companies bought it, failed to resurrect it, and now it's a shadow of its former glory.
Downtown
does have a few little gems, though. The Bob Carr--while far from being the most impressive venue for broadway productions--is a historical landmark. The Orange County Historical Museum is an impressive and inexpensive exhibit. Go north for about 10 minutes and you'll hit the Orlando Museum of Art which is always great. Our Science Center isn't what it used to be, but for anyone who hasn't seen it before, it's nice. A few other smaller museums and a Shakespeare company round out our cultural park.
We have butterfly encounters and other smaller, family-owned parks (like Gatorland) that are a charm to visit. We have beautiful state parks, where you can see manatees in the winter. I know there was a time that Orlando was trying to push for more tourist traffic in the city proper and north of that ... but the economy seems to have stalled that.
True, Orlando would not be the sprawling suburban metropolis that it is today without Disney ... but anyone who wants a taste of Floridian living can easily fill at least a day or two by going where the locals go (when we can't afford theme park tickets).