I hope Islands can hit the 10 million mark soon, it 100% deserves it.
Both parks hit over 10m in 2019. I wouldn't be surprised to see 2022 numbers match this as well.
Just to throw this into the conversation for anyone to ponder, but I think we all clearly recognize that Disney has the advantage in appealing to younger kids as opposed to Uni's older family demographic. However, I think they have a very real chance at driving people away from the Magic Kingdom. First, while I'm not at all a fan of Despicable Me, I'm surprised at how popular the attraction continues to be. I'm not a fan of even more Minions in USF, but Universal certainly seems to recognize that it will definitely draw in a younger demographic. In conjunction with a Dreamworks retheme to Kid Zone, I anticipate that a lot of families will more strongly consider visiting the Studios, especially as public perception shifts to view Universal as a multi-day resort when Epic opens.
However, the one factor that everyone seems to be underestimating is Universal's Texas park. At first I was skeptical, thinking it was odd to not expand with a studio-style park. On initial glance, this park looks like something akin to Sesame Place or Legoland; something regional for small kids that makes enough money to be a worthwhile addition, but isn't a particularly significant market force in itself. Yet, the more I've thought about it, the more I realize that this may lead to some deep cuts for Disney. Obviously, we recognize that WDW is the undisputed leader in theme park attendance with the Magic Kingdom sitting in a seemingly invincible position. Yet, I think it's important to recognize that as Disney leadership shifts the parks away from families and more specifically to small children, they've creatively alienated a lot of their older fan base. As they continue to rely more heavily on this demographic, I also have to wonder if Universal's IP in their new Texas park has the potential to really make a dent in WDW attendance, especially the Magic Kingdom.
I don't anticipate that a lot of young children can recognize the difference between different brands under a company umbrella. Many kids are just as likely to gravitate towards Illuminations or Dreamworks as they are Disney brands. So, if many children don't necessarily care to distinguish between a character like Cinderella or Princess Fiona, will parents in middle America choose Universal's Texas park instead? Will parents take their kids to a park with popular Dreamworks characters and rides that is located within a days drive when they would be just as happy meeting Dreamworks characters? Can this replace an expensive multi-day drive or flight to Florida, dealing with all of the additional expenses like lodging and Orlando's expensive food prices?
I think that despite it being quite small, there's a very real chance that this park could steal attendance from Disney. If a lot of young children are just as happy in a park like this, why would parents want to spend the money to visit Disney, especially as it becomes increasingly, outrageously expensive and the parks brand continues to quickly decline in consumers eyes? Furthermore, bringing young kids to a Dreamworks themed Texas park will obviously build strong connections to those IPs and consequently, to the Universal brand later down the road. When that happens, a lot of these families in middle America are more likely to consider visiting Universal parks over Disney parks because Universal put in the effort to build that brand familiarity.
Universal is playing the long game, but they're playing it well. In conjunction with becoming a major multi-day resort in Orlando, I don't think that their Texas park can be underestimated either.