How much does Disney Social Media/TDO check on WDWmagic?

[Clever Name]

The Walt Disney Company owns the ABC television network, ESPN, A&E, Lifetime, the Disney Channel and SOAPnet. They also own about 277 radio stations. How does Disney determine what people watch on their TV stations and what people listen to on their radio stations?

Of course, you all know that companies such as Nielsen Media Research do that kind of work for The Walt Disney Company. If Disney did its own media research and told people that their shows on ABC had the highest ratings, no one would believe them. Sponsors pay advertising rates based upon audience share ratings. Obviously, companies that are independent of media companies must do the research to help assure honesty, accuracy and integrity in the ratings process.

Same thing is true in monitoring of social media on the net. Disney has a direct stake in this (minor as it may be) and they can’t be involved in gathering any sort of information from any of the various social media sites. They hire independent firms to do that sort of work. I mentioned a few of the firms they use in an earlier post. Besides, they are only really concerned about postings by yours truly and Pumbas Nakasak.

 

[unkadug]

The Walt Disney Company owns the ABC television network, ESPN, A&E, Lifetime, the Disney Channel and SOAPnet. They also own about 277 radio stations. How does Disney determine what people watch on their TV stations and what people listen to on their radio stations?

Of course, you all know that companies such as Nielsen Media Research do that kind of work for The Walt Disney Company. If Disney did its own media research and told people that their shows on ABC had the highest ratings, no one would believe them. Sponsors pay advertising rates based upon audience share ratings. Obviously, companies that are independent of media companies must do the research to help assure honesty, accuracy and integrity in the ratings process.

Same thing is true in monitoring of social media on the net. Disney has a direct stake in this (minor as it may be) and they can’t be involved in gathering any sort of information from any of the various social media sites. They hire independent firms to do that sort of work. I mentioned a few of the firms they use in an earlier post. Besides, they are only really concerned about postings by yours truly and Pumbas Nakasak.

Nielsen has NOTHING to do with the decisions of what is put on the air. It has EVERYTHING to do with what remains on the air. The first decision is creative (proactive)the second is reactive.

I really do not see the correlation between social media and the programming decisions that you see to find.

 

[ScoutN]

Ha... what a joke. '74 doesn't know... there are few, if any, plants on any of the fan forums, and it's VERY doubtful any threads are printed out for executives - unless it's for a joke.

At most, there may be a few entry level persons putting together reports of high level topics gathered from multiple sites.

Clearly you have no idea how parks respond to fan communities, especially forums.

 

[Clever Name]

Nielsen has NOTHING to do with the decisions of what is put on the air. It has EVERYTHING to do with what remains on the air. The first decision is creative (proactive)the second is reactive.

I really do not see the correlation between social media and the programming decisions that you see to find.

Data collection. I made no mention of programming.

 

[unkadug]

Data collection.

One is objective and the other is subjective. Totally different things.

 

[Clever Name]

One is objective and the other is subjective. Totally different things.

Disney does not monitor social websites. Does that clear things up?

 

[unkadug]

Data collection. I made no mention of programming.

OK ... so now you edited your post.

Your whole POST was about programming and ratings.

 

[unkadug]

Disney does not monitor social websites. Does that clear things up?

And how can you be so certain that they do not?

I know that they do!

 

[Clever Name]

And how can you be so certain that they do not?

I know that they do!

It is against their written policy to accept unsolicited material. By their nature, Disney websites are full of helpful suggestions from members that know how to run the parks much better than the Disney staff. They have no choice by their own policy but to ignore such information. They are not permitted to seek out such information either. Other companies work in the same manner to avoid the legal conflicts that would happen if such a policy were not in place.

 

[wm49rs]

Fairly certaIn Disney doesn't own a stake in the sites that they do indeed monitor. For data collection, of course.....

 

[unkadug]

It is against their written policy to accept unsolicited material. By their nature, Disney websites are full of helpful suggestions from members that know how to run the parks much better than the Disney staff. They have no choice by their own policy but to ignore such information. They are not permitted to seek out such information either. Other companies work in the same manner to avoid the legal conflicts that would happen if such a policy were not in place.

na·ive

   [nah-eev]
adjective
1.
having or showing unaffected simplicity of nature or absence of artificiality; unsophisticated; ingenuous.
2.
having or showing a lack of experience, judgment, or information; credulous: She's so naive she believes everything she reads. He has a very naive attitude toward politics.
3.
having or marked by a simple, unaffectedly direct style reflecting little or no formal training or technique: valuable naive 19th-century American portrait paintings.
4.
not having previously been the subject of a scientific experiment, as an animal.

 

[bubbles1812]

The Walt Disney Company owns the ABC television network, ESPN, A&E, Lifetime, the Disney Channel and SOAPnet. They also own about 277 radio stations. How does Disney determine what people watch on their TV stations and what people listen to on their radio stations?

Of course, you all know that companies such as Nielsen Media Research do that kind of work for The Walt Disney Company. If Disney did its own media research and told people that their shows on ABC had the highest ratings, no one would believe them. Sponsors pay advertising rates based upon audience share ratings. Obviously, companies that are independent of media companies must do the research to help assure honesty, accuracy and integrity in the ratings process.

Same thing is true in monitoring of social media on the net. Disney has a direct stake in this (minor as it may be) and they can’t be involved in gathering any sort of information from any of the various social media sites. They hire independent firms to do that sort of work. I mentioned a few of the firms they use in an earlier post. Besides, they are only really concerned about postings by yours truly and Pumbas Nakasak.

Nonsense. Of course they can. They might outsource some of that work, who knows, but they definitely do some stuff in house as well. But there are no set standards for how to monitor social media like there is for TV. Your use of Nielsen as an example just isn't comparable at all. It is more a tool for advertisers than anything, as you just said. Disney monitors social media just for themselves. What is said on social media doesn't set any "rates," or not in the conventional sense anyways. It's used to determine what is being said both positively and negatively about Disney, specifically. They don't brag about it or release press releases as I've seen to say..."oh, we got 5 billion positive tweets and 70 billion negative Tweets." Your logic is nonsensical.

 

[KeithVH]

Wow, I actually read all 8 pages. And it's obvious none of you work in the business intelligence field (just sayin', not denigratin'). What everybody is chewing over is called "listening". You'd be surprised there are several companies that do this as their only product and most of the Fortune 500 use them. Why build a capability from the ground up when I can pay a few bucks and get all the data I need? Think of it as more akin to marketing and defining strategy along with some PR thrown in. And y'all are thinking too tactical - they crawl whole sites or sections. The idea is to deal in aggregate sentiment rather than individual posts. We're talking big data in many cases and there's just too much info to deal at a low level. And there's also a learning aspect to refining what you listen for. So you listen across multiple platforms and then consolidate results from each property/site into a big picture for your management.

And yes, Disney does this. I've seen ast least two resumes from ex-CMs whose job role dealt with this social media function.

 

[Clever Name]

Wow, I actually read all 8 pages. And it's obvious none of you work in the business intelligence field (just sayin', not denigratin'). What everybody is chewing over is called "listening". You'd be surprised there are several companies that do this as their only product and most of the Fortune 500 use them. Why build a capability from the ground up when I can pay a few bucks and get all the data I need? Think of it as more akin to marketing and defining strategy along with some PR thrown in. And y'all are thinking too tactical - they crawl whole sites or sections. The idea is to deal in aggregate sentiment rather than individual posts. We're talking big data in many cases and there's just too much info to deal at a low level. And there's also a learning aspect to refining what you listen for. So you listen across multiple platforms and then consolidate results from each property/site into a big picture for your management.

And yes, Disney does this. I've seen ast least two resumes from ex-CMs whose job role dealt with this social media function.

As I said, Disney hires other firms to do this for them.

 

[unkadug]

But you are being totally naive if you think that they do not read some themselves.

I'm done with this thread and adding to my ignore list. Good day.

 

[wm49rs]

As I said, Disney hires other firms to do this for them.

And they hire people from Disney with the requisite experience. Go figure....

 

[bubbles1812]

As I said, Disney hires other firms to do this for them.

And yes, Disney does this. I've seen ast least two resumes from ex-CMs whose job role dealt with this social media function.

What part of Keith's post did you actually understand? "Ex-CMs" would suggest that DISNEY does this. Not that they hire everything out to other firms. I'm sure they do some, but again, that was not suggested as what they do all the time. And the point is still, Disney does do it, whether it's via their own employees or whether they hired someone to do it for them. Your claims that they don't do it at all, as you have claimed numerous times in this thread are unsubstantiated.

You are picking and choosing things in his and others posts to support your position when their points as a whole don't suggest what you think at all.

 

[lazyboy97o]

Fairly certaIn Disney doesn't own a stake in the sites that they do indeed monitor. For data collection, of course.....

I am a little surprised that Disney has not tried creating or investing (outside the freebies) in an unofficial website. I remember about a decade ago a new radio station started in my area under the pretense that it was just some guys. It became cool in part because it wasn't "corporate," but if you went to their website down way at the bottom was the Clear Channel corporate information.

 

[wm49rs]

I am a little surprised that Disney has not tried creating or investing (outside the freebies) in an unofficial website. I remember about a decade ago a new radio station started in my area under the pretense that it was just some guys. It became cool in part because it wasn't "corporate," but if you went to their website down way at the bottom was the Clear Channel corporate information.

No money in it, I suppose. Besides, their dining and reservation system is a mess enough as is. Disney is probably wise enough not to invite any further criticism.

 

[WDW Monorail]

First of all, you are flat out full of pooh.

Second, if you think 99% of what's here is garbage then one would wonder what kind of grasp of sanity/life you have that you opt to waste time here.

Oh, and while I never bragged that Phil read my posts, I have stated it. Because I know it to be a fact. Again, life is much easier when you actually deal in reality.

Much of what is posted here is not very valuable information to me. I still enjoy reading certain things and reading the news feeds on the homepage. I really like the site.

In 7 years that I have been reading your posts, you have zero credibility to me. That makes me "wonder what kind of grasp of sanity/life" I have wasting my time doing so. Truth is, I can count one one hand how many posts of yours I've read in the past year.