Tom
Beta Return
LOL, you might want to brush up on your Disney abbreviations before you end up posting 10,000 of these
Fantasyland Expansion. Now referred to as NFL
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How much does Disney Social Media/TDO check on WDWmagic?
- Thread starter drew81
- Start date
LOL, you might want to brush up on your Disney abbreviations before you end up posting 10,000 of these
Fantasyland Expansion. Now referred to as NFL
NiarrNDisney
Well-Known Member
NFL - New Fantasyland not National Football League
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Kingoglow
Well-Known Member
This is of particular interest to me.
(wall of text)
I monitor media for a living (broadcast, online and social) but just to be clear, not for Disney (perhaps someday). I thought I would share some knowledge on how the process works, in case you are interested; it won't be very surprising to most of you. I will focus mostly on online since that is what the OP was about.
First thing to know, only 10-20% of your time are you actively exploring sites (like these). Like others have mentioned, site browsing is mostly done in your spare time and really just for personal entertainment that can be billed. Most of the heavy lifting is done by various software platforms that you program to scour websites for a particular set of keywords.
When these words appear in a page, it is flag and captured by your system and stored in a database. Your keyword monitoring is a particular form of art. Not only must you craft excellent boolean strings for your search, but you also have to plan ahead for as many misspellings of your keywords as possible (because it is an internet forum after all...) you also have to plan in all of the abbreviations that the fan community make up to reference your topics of interest as well. This can all be a bit complicated and it takes time to set set up new searches - they will evolve of time.
Once captured, the pages reference you keywords are indexed for a variety of analytics for you to use in analysis. You index for tone (positive/negative/neutral reference) and the topic that you are monitoring as well as the source site. These are just a few examples of the classifications that you can build in. As it is a database you can construct any measurable datapoint that you wish. So you pull out data like what does the positive conversation for Magic Kingdom look like for the past week. Identify what topics are popping up and receiving the most negative chatter.
As you capture all of this data, over time, you begin to chart it and look for trends. How often particular topics are brought up, what was the tone of the conversation, if there is any seasonality to the topic, how/where did the conversation begin, how often are individuals involved in these topics, etc.
It goes on from there.
Tips and tricks:
Since I know you are interested, I would say this. If you assume that Disney is listening and you want to get your point across to them, here is my advice on how best to get it into their database:
1) Always include Walt Disney World, or Magic Kingdom or Disney as keywords in your post preferably all of them.
2) Spell all important keywords correctly (ride names, lands, hotels, events) the very same way that Disney spells them out. Avoid abbreviating anything. While I have no doubt that they have the data to build in misspellings and abbreviations (as I do) your best case would be to spell it properly.
3) If you are real slick and you are able to craft a message around this, mention important keywords (as stated in #1 and #2) in your subject title, the first paragraph as well as throughout the body of your post.
4) Sarcasm is wasted. An automated system will not be able to set a proper tone to your message if you just lace it with sarcasm. If you want to convey a negative message then write it as such. Toning is key for the post to stand out and be seen - there is way to many neutral posts. Include phrases that exemplify your tone such as 'was great,' 'wonderful time,' terrible experience.'
5) Although clearly against the rules set out for this board, you can repeat your message (copy/paste) and all of them will be captured and accounted for. Again, DO NOT TRY THIS HERE.
I hope this was helpful to some of you. Again, nothing surprising. That is the way it works. While I have no doubt employees do visit wdwmagic.com, I just wanted you to know that the true monitoring is done by software. The monitors are able to explore more deeply when topics 'pop' and that is when they dive into individual posts.
(wall of text)
I monitor media for a living (broadcast, online and social) but just to be clear, not for Disney (perhaps someday). I thought I would share some knowledge on how the process works, in case you are interested; it won't be very surprising to most of you. I will focus mostly on online since that is what the OP was about.
First thing to know, only 10-20% of your time are you actively exploring sites (like these). Like others have mentioned, site browsing is mostly done in your spare time and really just for personal entertainment that can be billed. Most of the heavy lifting is done by various software platforms that you program to scour websites for a particular set of keywords.
When these words appear in a page, it is flag and captured by your system and stored in a database. Your keyword monitoring is a particular form of art. Not only must you craft excellent boolean strings for your search, but you also have to plan ahead for as many misspellings of your keywords as possible (because it is an internet forum after all...) you also have to plan in all of the abbreviations that the fan community make up to reference your topics of interest as well. This can all be a bit complicated and it takes time to set set up new searches - they will evolve of time.
Once captured, the pages reference you keywords are indexed for a variety of analytics for you to use in analysis. You index for tone (positive/negative/neutral reference) and the topic that you are monitoring as well as the source site. These are just a few examples of the classifications that you can build in. As it is a database you can construct any measurable datapoint that you wish. So you pull out data like what does the positive conversation for Magic Kingdom look like for the past week. Identify what topics are popping up and receiving the most negative chatter.
As you capture all of this data, over time, you begin to chart it and look for trends. How often particular topics are brought up, what was the tone of the conversation, if there is any seasonality to the topic, how/where did the conversation begin, how often are individuals involved in these topics, etc.
It goes on from there.
Tips and tricks:
Since I know you are interested, I would say this. If you assume that Disney is listening and you want to get your point across to them, here is my advice on how best to get it into their database:
1) Always include Walt Disney World, or Magic Kingdom or Disney as keywords in your post preferably all of them.
2) Spell all important keywords correctly (ride names, lands, hotels, events) the very same way that Disney spells them out. Avoid abbreviating anything. While I have no doubt that they have the data to build in misspellings and abbreviations (as I do) your best case would be to spell it properly.
3) If you are real slick and you are able to craft a message around this, mention important keywords (as stated in #1 and #2) in your subject title, the first paragraph as well as throughout the body of your post.
4) Sarcasm is wasted. An automated system will not be able to set a proper tone to your message if you just lace it with sarcasm. If you want to convey a negative message then write it as such. Toning is key for the post to stand out and be seen - there is way to many neutral posts. Include phrases that exemplify your tone such as 'was great,' 'wonderful time,' terrible experience.'
5) Although clearly against the rules set out for this board, you can repeat your message (copy/paste) and all of them will be captured and accounted for. Again, DO NOT TRY THIS HERE.
I hope this was helpful to some of you. Again, nothing surprising. That is the way it works. While I have no doubt employees do visit wdwmagic.com, I just wanted you to know that the true monitoring is done by software. The monitors are able to explore more deeply when topics 'pop' and that is when they dive into individual posts.
Most likely the lawyers have told them not to ever go there as it could open them up to potential lawsuits. Imagine someone on the site throws out an idea for a sequel to a movie or suggests some new product, now if Disney happens to make that sequel or create that product whether influenced by the site or not, Disney wouldn't want anyone in their company testifying that they looked at the site during any lawsuit.
If anyone trolls the sites it is probably lawyers that are just looking for things to send out a cease and desist about.
GrumpyFan
Well-Known Member
I can confirm this, at least partially. On my blog I've seen reference to such crawlers/software as this after posts I've made. I don't have any specifics to speak of, but I remember researching some hits that I though were odd and discovered they were from a search analytics company. Not that it was Disney necessarily doing the search, but it was interesting to find out about such a service/software.
Hrudey3032
Well-Known Member
MOst major companies have a social media department looking for all types of things. I work for a major Sporting Goods retailer and we are always looking at places like Tumbler,twitter,Facebook,Instagram and many others. They will look for employees blabbing about secrets,harrasment of others, (in my department) looking for theft,people and people who make threats or bash us. Companies want look good so if they hear bashing from customers or employees they want to know(whether they fix it or not is up to how that company treats its customers) There is a dedicated group of people whose only job is to look at these sites as Lee said in another post in this thread just to look for these certain types of things and more.
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