It is remarkable to watch. I feel like if Bob had of sent that first company-wide email to a reasonably intelligent friend to read over before sending it out, they would have been able to point out things like the lines about diverse content being likely to inflame rather than soothe discontent. Yet somehow, this presumably was approved by people working for him in corporate communications and this was the best solution they came up with for addressing the issue.
It's all making me think of how bad he always was at expressing enthusiasm for the announcements at D23. He doesn't seem to be a people person, shall we say.