I love the irony of how they use him as a marketing tool. The new children's playground designed around a tree in Toontown is "inspired" by a tree Walt would sit under as a child. Or slapping their name on a desert neighborhood that is located in an area that was "inspired" by the landscape of the California desert that Walt may have visited. It's really kind of pathetic at this point. Just like putting a statue of Walt in Epcot, a place he would have certainly hated today, but would also have hated on its inception as it destroyed his utopian (though highly flawed) dream.