GoofGoof
Premium Member
It's a great question. If I ever get a chance to ask the DTD managers who set the hours as 5 - 9 pm, I will. (Tho even with those limited hours, they apparently weren't very profitable, as all four aren't even out on the weekends.)
In my mind the food trucks are just a "cute" way to theme a food court. Instead of building a generic food court that exists in most malls it's something a little different and trendy. Maybe once the construction is done and everything is open they will be open at lunch time too. If not then it's a big waste. How many malls have a food court that's only open 5-9? Sometimes I think these guys are trying to fail.
The lack of profitability is probably directly related to the food offered. It doesn't seem too hard to me to figure out a winning menu. Maybe they need to start accepting DDP