For many years now, I've visited WDW during January to run the races of Marathon Weekend with a group of friends.
One of my favorite moments of the weekend is during the final miles of the half marathon. While traversing a series of three (not-so-fun) overpasses into the Epcot parking lot, Spaceship Earth becomes visible on the horizon, standing out above the tree line as a beacon to runners letting them know that the finish line is nearby after several hours of exhausting physical activity. And at the pace I run, I typically happen upon this scene right as the sun comes over the horizon.
This, to me, is about as magical as anything that Disney does. More than a character greeting or a fireworks show, seeing a symbol of hope and perseverance to draw you in during a particularly difficult moment epitomizes the attention to detail, going the extra mile, and thoughtful touches that made Disney the industry leader. In so many ways, the design of that structure is similar to running an endurance race: its form was chosen not because it was easy, but because it was difficult; its completion became a symbol of hope and possibility; and it's just darn cool! And knowing that it wasn't really intended to be seen by the general public at this time of day makes the moment even more special, an extra reward for making it through the race.
The hills. The anticipation of the finish line beyond. The sphere. The sunrise. It all works together in harmony to create such a unique, intimate, and inspiring moment, and one that doesn't happen anywhere else.
It's such a great moment, that I have photos of it from nearly every year I've run (including some years with disappointingly heavy cloud cover). Here's one from back in 2013, just as the sun crests and the morning fog lifts, with silhouetted runners traversing the horizon up the final hill on their way toward Spaceship Earth
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And a closer look from just last year, with the monorail gliding by as the sun pokes through the trees and SSE sitting in a stately manner beyond, drawing runners in.
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And now we have this year's version. There's still the majestic sunrise, sleek monorail, and grand Spaceship Earth. But we also have this dorky box that was plopped down right next to it, without a care in the world about how it interrupts this otherwise-dignified scene. Like a mustache on the Mona Lisa, it makes no attempt to justify itself or harmonize with its surroundings: it's just there. And so it will be for years to come.
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What a perfect representation of what Disney once represented, and who they are now.