Sketch105
Well-Known Member
When Epcot was built, it stayed original because it only had to compete with Magic Kingdom and SeaWorld. It was a brand new theme park, and it only had to compete with itself in terms of attractions. Spending was at a high, the economy was fantastic and the middle class was still booming. Disney was only known for two things: theme parks and animation (barely, at that point in 81). They were run without shareholders, public pressure or scrutiny because they had nothing to lose and no one to listen to.
It's 2017. Disney owns a ton of properties, a film studios, and multiple other arms. Orlando is not a quaint burg anymore- we have 3 Universal parks, 6 Disney parks, 3 SeaWorld parks and multiple local tourist attractions. They are all competing for tourists who decide with their wallets where they will spend money. And meanwhile they have MANY people to listen to- mostly shareholders.
Disney has an I-4 billboard across from Harry Potter. What do they put on it to drive attendance to Epcot? "New Universe of Energy?" Will out of town guest recognize this? Will they understand what it means? Probably not. But if you put the Guardians of the Galaxy next to the Epcot logo, they'll know instantly. It does not matter to the average guest if the movie was fantastic or a classic, as long as they recognize it and think "Oh, I know that..let's go there!".
I don't like the new direction of Epcot either, but it's necessary. Disney was a different company when Epcot was built. Edu-tainment was an easier to sell when Orlando had very little to offer. America was different when Epcot was built. But all that changed a long time ago.
It's 2017. Disney owns a ton of properties, a film studios, and multiple other arms. Orlando is not a quaint burg anymore- we have 3 Universal parks, 6 Disney parks, 3 SeaWorld parks and multiple local tourist attractions. They are all competing for tourists who decide with their wallets where they will spend money. And meanwhile they have MANY people to listen to- mostly shareholders.
Disney has an I-4 billboard across from Harry Potter. What do they put on it to drive attendance to Epcot? "New Universe of Energy?" Will out of town guest recognize this? Will they understand what it means? Probably not. But if you put the Guardians of the Galaxy next to the Epcot logo, they'll know instantly. It does not matter to the average guest if the movie was fantastic or a classic, as long as they recognize it and think "Oh, I know that..let's go there!".
I don't like the new direction of Epcot either, but it's necessary. Disney was a different company when Epcot was built. Edu-tainment was an easier to sell when Orlando had very little to offer. America was different when Epcot was built. But all that changed a long time ago.