Disneyhead'71
Well-Known Member
Universal's attention to detail and state of the art attraction just caused WDW to drop a cool billion on 2 rides.Well said on the topic of "theme" vs. "amusement".
Recently my brother, some friends, and I spent a couple of days in Hershey, PA, and wound up spending half a day or so at Hershey Park. Obviously Hershey does not put the type of money into parks the way a company like Disney does, but while the park was alright for what it was, it never made more than some half-hearted attempts to use theming. There were differently named areas with a few aesthetic differences and maybe differentiated food/drink choices, but nothing particularly thorough or even on the level of a Busch Gardens.
This isn't to really knock Hershey: it is what it is, and it does what it does pretty well. But when you ditch theme for sheer amusement, you open yourself up to an arms race with any local competition, where now you must have the tallest ride, or the fastest ride, or the more inversions or what have you, rather than letting the strength of your theming and overall atmosphere carry the day and make park patrons more invested in the totality of the park experience, even if said park doesn't have record breaking coasters in it.
If Disney keeps losing sight of theme, they risk entering, at least in the Orlando market, such a relationship with Universal, where it becomes a need to outdo one another in transient, temporary thrill terms rather than each focusing on their core strengths and building a long term fans via a completely immersive experience. I have to think that over the long haul such an approach may actually be less cost effective; strong theming can keep you from having to completely update something for a decent stretch of time (assuming regular and proper upkeep/maintenance) because people actually want to be within the confines of your park and will pay for the pleasure of walking around and being in it, rather than simply using your park as a means of transit to get from one ride to the next with as little distraction as possible.
Oh, and I'd ride Ellen's before Jan.
Just sayin'