It has been almost 5 years since Galaxy's Edge opened.
This land, announced in 2015 at a high point of public interest in Star Wars promised to be an interactive themed entertainment experience like no other. The land was made as a way to compete with Universal Studio's Harry Potter and Disney even hired it's lead designer to spearhead this one.
Part 1 - Opening and Reception:
In 2019 the land opened with a whimper. The E ticket ride was not open and would take an additional 6 months. Years of Disney boasting about how crowded the park would be made people steer clear. June 2019 was one of the best times ever to visit Disneyland, the resort was a ghost town. After the first few weeks Disney dropped the whole "boarding group" thing all together and anyone could visit. Discounted ticket promotions followed soon after.
In an earnings call the following quarter the park was reported to have lower attendance but per guest spending had increased. The 200 dollar lightsaber experience and 100 dollar droid experience likely were a big part of this. One can argue the reservation system has stuck around as a result of this learning experience with guest spending.
Part 2 What We Got:
- One of the most impressive rides in any themepark (6 months post opening)
- A D ticket that is one of the biggest misses in recent history. The interactivity is poorly implemented and the ride isn't scenic, impressive, or thrilling.
- A giant plot of land with multiple shops, two snack stands, and a counter service restaraunt
- A bar with very limited seating
- A restricted timeline land that prohibits certain major Star Wars characters from appearing
- A land that took itself too seriously, cast members had to pretend they lived on Batuu, the products in the land couldn't have the word "Star Wars" on it because "Star Wars" doesn't exist in the world of Star Wars
Part 3 - What Was Cut:
-Stunt show in the upper railings (infrastructure still in place)
-Therii (new Batuu creature) outdoor ride around the land (must've been a somewhat late cut as a childrens book came out featuring the creature from the cancelled ride and plushes started being sold as well)
-Jabba's Palace type restaurant (Oga's Cantina was supposed to the the bar/lounge area to the restaurant which still has a plot of land ready)
-Entertainers (droids/aliens/bounty hunters). Although every once in a while Disney takes some droids out for 10 minutes or so to film for an instagram video.
- Interactive storylines. Galaxy's Edge was supposed to be like a dinner theater type of show that involved the audience in its story. Disney even tested this out with "Legends of Frontierland" in 2013.
Part 3 - Changes Post Opening
Some things in the opening month that have gone away are:
-Castmember Roleplaying (besides saying the word credits)
-Constant loud Battle ship / Creature Sounds throughout the land
-Mist/Fog
-Timeline Restrictions (Mandalorian characters are appearing now even though it takes place in a different time than Episode 8-9, still no signs of Luke and Vader though)
-Restrictions on merchandise with the words "star wars" on it (saw Star Wars logo shirts in one of the shops last week)
Part 4 - Changing Public Perception of Star Wars (2015-2024)
At the time GE was green lit, hype for Star Wars was at an all time high and Disney's first of the new trilogy had yet to be released By the time it came out the most divisive movie (Episode 8) had debuted and the follow up (Episode 9) didn't fare much better. The movie Solo A Star Wars story was the first Star Wars movie to lose money. The Disney Plus Star Wars TV shows have one hit (Mandalorian) while others have mixed reviews and Star Wars brand fatigue is at a high point.
Conclusion - What Does Disney Do?
Disney has this big plot of land mostly tied in to Disney's Star Wars trilogy. Is it wise for Disney to keep this land thats tied to a dying series?
So now nearly 5 years later, what is the future of Galaxy's Edge?
Looking at Disneyland Forward you'd have to imagine Disney is realizing how valuable each square foot of land is for future development.
Disney even sees small office buildings as valuable real estate. In 2024 how much land does Star Wars actually need and warrant? How about in 2034?
Building a giant WDW sized land in the middle of space restricted southern california may not have been the best idea.
While nothing needs to change immediately and the land is a moderate success. I see Disney doing one of two things in the distant future:
1)Enhance Galaxy's Edge:
-Add more to galaxys edge (cancelled restaraunt, stunt show, a theater for jedi academy or a live show, new attractions)
-Addition of legacy characters from the original trilogy and prequels
2) Carve up and replace elements of Galaxy's Edge with future expansions
-Keep Rise of the resistance and relocate a few shops (marketplace and lightsaber building shop) but take out the entire eastern half of Galaxy's Edge for a future development (Avatar for example)
What are your thoughts? Do you see Batuu changing in the future?
This land, announced in 2015 at a high point of public interest in Star Wars promised to be an interactive themed entertainment experience like no other. The land was made as a way to compete with Universal Studio's Harry Potter and Disney even hired it's lead designer to spearhead this one.
Part 1 - Opening and Reception:
In 2019 the land opened with a whimper. The E ticket ride was not open and would take an additional 6 months. Years of Disney boasting about how crowded the park would be made people steer clear. June 2019 was one of the best times ever to visit Disneyland, the resort was a ghost town. After the first few weeks Disney dropped the whole "boarding group" thing all together and anyone could visit. Discounted ticket promotions followed soon after.
In an earnings call the following quarter the park was reported to have lower attendance but per guest spending had increased. The 200 dollar lightsaber experience and 100 dollar droid experience likely were a big part of this. One can argue the reservation system has stuck around as a result of this learning experience with guest spending.
Part 2 What We Got:
- One of the most impressive rides in any themepark (6 months post opening)
- A D ticket that is one of the biggest misses in recent history. The interactivity is poorly implemented and the ride isn't scenic, impressive, or thrilling.
- A giant plot of land with multiple shops, two snack stands, and a counter service restaraunt
- A bar with very limited seating
- A restricted timeline land that prohibits certain major Star Wars characters from appearing
- A land that took itself too seriously, cast members had to pretend they lived on Batuu, the products in the land couldn't have the word "Star Wars" on it because "Star Wars" doesn't exist in the world of Star Wars
Part 3 - What Was Cut:
-Stunt show in the upper railings (infrastructure still in place)
-Therii (new Batuu creature) outdoor ride around the land (must've been a somewhat late cut as a childrens book came out featuring the creature from the cancelled ride and plushes started being sold as well)
-Jabba's Palace type restaurant (Oga's Cantina was supposed to the the bar/lounge area to the restaurant which still has a plot of land ready)
-Entertainers (droids/aliens/bounty hunters). Although every once in a while Disney takes some droids out for 10 minutes or so to film for an instagram video.
- Interactive storylines. Galaxy's Edge was supposed to be like a dinner theater type of show that involved the audience in its story. Disney even tested this out with "Legends of Frontierland" in 2013.
Part 3 - Changes Post Opening
Some things in the opening month that have gone away are:
-Castmember Roleplaying (besides saying the word credits)
-Constant loud Battle ship / Creature Sounds throughout the land
-Mist/Fog
-Timeline Restrictions (Mandalorian characters are appearing now even though it takes place in a different time than Episode 8-9, still no signs of Luke and Vader though)
-Restrictions on merchandise with the words "star wars" on it (saw Star Wars logo shirts in one of the shops last week)
Part 4 - Changing Public Perception of Star Wars (2015-2024)
At the time GE was green lit, hype for Star Wars was at an all time high and Disney's first of the new trilogy had yet to be released By the time it came out the most divisive movie (Episode 8) had debuted and the follow up (Episode 9) didn't fare much better. The movie Solo A Star Wars story was the first Star Wars movie to lose money. The Disney Plus Star Wars TV shows have one hit (Mandalorian) while others have mixed reviews and Star Wars brand fatigue is at a high point.
Conclusion - What Does Disney Do?
Disney has this big plot of land mostly tied in to Disney's Star Wars trilogy. Is it wise for Disney to keep this land thats tied to a dying series?
So now nearly 5 years later, what is the future of Galaxy's Edge?
Looking at Disneyland Forward you'd have to imagine Disney is realizing how valuable each square foot of land is for future development.
Disney even sees small office buildings as valuable real estate. In 2024 how much land does Star Wars actually need and warrant? How about in 2034?
Building a giant WDW sized land in the middle of space restricted southern california may not have been the best idea.
While nothing needs to change immediately and the land is a moderate success. I see Disney doing one of two things in the distant future:
1)Enhance Galaxy's Edge:
-Add more to galaxys edge (cancelled restaraunt, stunt show, a theater for jedi academy or a live show, new attractions)
-Addition of legacy characters from the original trilogy and prequels
2) Carve up and replace elements of Galaxy's Edge with future expansions
-Keep Rise of the resistance and relocate a few shops (marketplace and lightsaber building shop) but take out the entire eastern half of Galaxy's Edge for a future development (Avatar for example)
What are your thoughts? Do you see Batuu changing in the future?
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