Sure. But in the grand scheme of things one country's pavilion at a 'permanent world's fair theme park' slash drinkfest is of little importance to a vast majority of people.
I think that when presented with the question 'Frost i norske paviljongen - ja eller nei?', most Norwegians would answer "whatever creates most tourist dollars and now let me finish my $28 beer because I've got only eight more weeks of paid summer holiday left". Incidentally, personally, I'd wager a fair amount that Frozen creates more of those US tourist dollars than a culturally correct pavilion.
And then there are more educated Norwegians who care more about culture, cultural exchange, and presentation of national identity. And even more educated Norwegians who couldn't care less for anything having to do with a theme park, least of all a Disney theme park - those harbingers of US cultural impoverishment - precisely because of, again, cultural considerations. And konservative Norwegians who care more about national pride and consider it an insult to replace national cultural mainstays such as trolls and vikings by a foreign cartoon of mixed US and - far worse! - Danish origin.
The Norwegians interviewed in the news item are those directly concerned. Well they would be. And if you are a Norwegian CM you likely don't want to work in a Frozen pavilion. That would render you a circus clown, a blond curiosity on display in a cartoonish mockery of Norway. Likewise the other Norwegians involved with the pavilion, from sponsors to the chamber of commerce, those who want to present Norway for cultural or business purposes, actual Norway, resent the destruction of Norway for Frozen. They consider whether they can and should pay Disney not to destroy the Norway pavilion. I don't know if Disney really demands nine million to preserve the pavilion. Or if Disney merely uses the threat of Frozen to force Norwegians into paying that. Or if all of that is Norwegians scaremongering themselves. Either way, the grief and resentment over it seems prevalent amongst most Norwegians directly involved.