I like the AAs, but can't help thinking the ride lacks imagination.
Imagine if Pirates of the Caribbean was done in the style of Frozen Ever After?
Instead of action scenes of burning towns, battles, bride auctions and treasure hauls, you had a series of rooms featuring pirate animatronics doing little more than waving at you. Jack Sparrow waves at you, Barbosa waves at you, an amazing animatronic of Davy Jones waves at you, and then they invite you to a meet and greet.
Likewise, imagine a Frozen ride where instead of the AAs just standing around gawping at the guests in the boats, we witness the characters actually doing something - maybe the snow creatures running amok as Elsa's powers get a bit out of hand, maybe have the reindeer slipping around on a pool of ice, a scene of Olaf trying to dodge a fire... imagine a ride where each scene is a carefully constructed sketch of story, 'business' as Walt Disney used to call it.
But instead they just stand there, singing and waving.