NEW YORK (Sept. 18, 2008) – Everyone who visits a Walt Disney World Resort or Disneyland Resort theme park on their birthday in 2009 can get in free, as Disney Parks embraces a newly identified family travel trend called “celebration vacations.”
In this new national trend, American families are hitting the road to mark life’s special occasions – birthdays, anniversaries, graduations, reunions and more – with a “celebration vacation.” In 2009, Walt Disney World and Disneyland Resorts will lead this growing trend with new entertainment and services that allow guests to turn their personal milestones into magical Disney experiences.
And to kick it all off – a first-ever opportunity for guests to receive a free ticket to one of the Walt Disney World or Disneyland theme parks on their birthday in 2009.
“Birthdays are the one occasion that we all share every year,” said Jay Rasulo, chairman of Walt Disney Parks and Resorts, at an announcement event today in New York. “We thought a free birthday ticket would be the icing on the cake as we extend this new ‘celebration vacation’ trend to Disney Parks.”
Disney parks provide the perfect setting for this new style of vacation that celebrates the special occasions in life, Rasulo added.
Whether a guest is celebrating a birthday, an anniversary, Quinceañera or any special occasion, Disney parks already are filled with favorite characters, world-class attractions and entertainment, and legendary guest service – exactly the “something for everyone” that trend-watchers say families look for in a “celebration vacation.”
“The special moments in your life become truly magical when you celebrate at a Disney park,” Rasulo said. “Sharing a milestone at Disney connects families, friends and generations.”
Nationwide Survey Reveals ‘Celebration Vacation’ Trend
A nationwide survey of nearly 4,600 adults conducted by Ypartnership – co-author of the influential National Travel Monitor – showed that 70 percent of U.S. leisure travelers have taken a vacation with the primary purpose of marking a special occasion in their lives – a “celebration vacation,” as Ypartnership President and CEO Peter Yesawich termed it.
Respondents mentioned a broad range of events worth celebrating with a special vacation – not just birthdays and anniversaries but a first vacation with children, a job promotion or recovery from an illness.
Whenever something positive happens in their lives, people seek out ways to make them more special, Yesawich said, and vacations are clearly perceived as both an appropriate and desirable way to do so.
Time does pass quickly and there is a growing trend to slow down our frenetic lifestyles and stop to rejoice around the things that matter,” he said. “Families on ‘celebration vacations’ are looking to truly commemorate moments in their lives – in special places everyone can enjoy.”
Research showed that when they take that “celebration vacation,” families are looking for destinations that provide activities for children and – better yet – activities adults and children can enjoy together.
Given these findings, it’s not surprising that Disney Parks topped the list of destinations where families would most like to celebrate these special occasions,” Yesawich said.