Frequent is not the same as “every year”…the old internal marker was 3 years.
Then I misunderstood your quote. You said:
“50% or more are loosely “frequenters”. Every day…every year”
So I thought you were saying 50% go every year.
Now, in the context of why this is part of this discussion:
Using “frequent” as people who go every 3 years—
So a “frequent” 40-year-old has done about 13 trips since 1981.
1981-1999: No FP system, for the first 6 trips.
1999-2013– paper FPs, so about 4-5 trips with paper FP.
2013-early 2020, FP+— so 2 trips with FP+
early 2020-present: no FP, 0-1 trips.
So the idea that most guests are wedded to FP+ is just incorrect.
First time visitors don’t even know it.
A frequent visitor who comes every 3 years — has likely used FP+ for only 2 of their last 13 trips.
but far more than you believe are there multiple times or at least every year. And it’s not just Americans. You have 15-20% international…maybe 10%+ Florida each day…so that cuts into your pool.
of course there are a lot of 1 timers…but you think 49% isn’t a big enough number to cover.
disney world isn’t cheap. It’s for the “haves”…more than ever.
the people that saved went once - like the 80’s - are dwindling. They don’t get paid enough…the factory is closed.