??? If 50% of the guests were there every year, that would translate to almost 10% of Americans.
I have dozens of co-workers. None have been to WDW more than a couple of times. I have hundreds of friends and family — none go every year.
If 1/10 Americans went to WDW every year.. I would think that I would have met some of these people, at some point in my life.
And I do go with other people— 10 years ago, went with my brother and his family — that was their only trip.
7 years ago, went with 2 groups of friends. For 1 family, it was their only trip. The other family has done 2 trips. 4 years ago, went with 3 families, it was the only trip for all 3.
Now this is anecdotal of course. But the reality is that a high proportion of Americans visit WDW 1 or more times in their lives… it’s not the same 25 million people going every single year. (I recall Iger saying a few years ago, that about 10% of guests repeat within 5 years).