The point is like any other theme park out there Disney could have made you pay an additional fee and inflate their prices all along from the beginning of Fastpass.
That's a pretty bold assumption considering Disney sits in an entirely unique position in the marketplace when it comes to demand and pricing.
Also, if we want to compare apples to apples, let's look at what their competition has added in attractions within the last 20 years to create more value for their guests coming into their parks to go along with those price increases.
We can start with Universal down the road if you like... Heck, even lowly Legoland Florida or Busch Gardens.
My point is they decided to make Fastpass and then Fastpass+ a selling point for their product. For the money spent on FP+ each park could have gotten
at least one new e-ticket. Depending on the estimates for FP+ rollout that you want to believe, possibly two or more
per park.
Why did they decided to spend their money on FP+, instead, do you think?
If they were, as you said doing us a "favor" wouldn't new quality stuff to do have been the better way to go?
Only a ten year old or someone who is beyond reason would think they spent between 1-2
billion dollars (depending on the estimate you want to believe) on rolling out FP+ for (to use your wording) "free" out of the goodness of their hearts as a gift to their guests so they could feel "privileged" to pay the inflated prices to stay on their property and and the inflated prices they offer for everything else.
If we want to do comparisons, Disney charges more than everyone else for their base
experiences, too. They're lines tend to be longer, and any paid program that compares to others would need to either be priced way higher for it to be effective (not "we are premium" higher but "we'll make you question your choices" higher) or they would have to go the
confusopoly route to make comparisons to other's products challenging.
They know all this which is why it's taken them so long to get here, if they do in fact decide to pull the trigger in Florida.
Based on Paris, it looks like they're betting on the confusopoly.*
For instance, Disney
can't mimic what Universal does because while Universal sells their express pass at a high price, most people that use it get it included "for free" for their entire party with their hotel rooms.
They're using that high retail price that they just made up to enhance the perceived value of a stay at their resorts where it is included for, as too many like to say, "free" - not to sell it to day guests, although they're happy to take your money if you want to spend it that way.**
Disney has too many rooms, even at just the deluxe level to pull this off without causing a
real problem in their standby lines.
Maybe if they offered more attractions per park than they do but it it would still be a struggle.***
I don't mean to be harsh to you but it's the belief that Disney is ever giving us a "privilege", doing us a "favor", or providing anything for "free" that gives them license to push and squeeze their fans however they want and not even have to worry about defending their decisions because someone out there is happy to do it for them, and pay through the nose for that "privilege" in the process.
*Sorry, Scott Adams coined that phrase back before it seemed like he totally lost his mind.
**Think I'm full of it? Think I'm dreaming this stuff up and tilting at windmills? It's a common marketing tactic in behavioral economics that most consumers aren't aware of. If you'd like to learn more and see actual case studies on it, check out this book that teaches it. Some of the examples like comparing mobile text messages to mobile email are a little dated now but the lessons that you too can apply to get more money out of your customers is still very much relevant.
***Anyone remember all the previous near-walk-on attractions that suddenly got Fastpass when FP+ rolled out? Most of us at the time were like "why did they do that? Spaceship Earth doesn't need Fastpass." and for 20 years, it didn't. Fastforward to today (well pre-pandemic when attendance wasn't capped and FP+ was running) and you see that standby queue completely full. What changed to cause this? It wasn't Spaceship Earth.