Love it.
No, that's not correct.
Here was an old thread discussing it:
Not sure how we could find this out. Another thread has me wondering, the thread was talking about what you don't spend money for on trips, souvenirs, buffets, parties, etc. Anyway. If it was only a one time trip, you might splurge for the things that repeat visitors just don't find the...
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But from various sources, the stats I've typically seen are that 70-80% of guests are first-time visitors. And among the repeat visitors, there is often a long time between visitors.
Much more repeat business in California, because it's a more "local" park.
But WDW has far fewer regular visitors.