TWDC these days reminds me of the airline industry…….. they know that people will keep coming no matter what, so they keep reducing quality / value over time as long as they can get away with it. Especially now that the official message from TWDC leadership seems to be “We don’t care about attendance anymore — our focus is on getting more revenue from fewer, ‘happier’ guests”.
What TWDC seems to not understand is that people don’t generally “love” airlines (the way that many people “love” Disney), largely because of the aforementioned approach. It also reminds me of how many people I know dislike Amazon as a company, but still pay for / use Amazon Prime due to its convenience.
Disney has built a lot of brand loyalty and goodwill over the years that they are quickly burning through with actions like this, ending DME, how they’ve handled the DLR AP program, and countless other recent moves.