WDW1974
Well-Known Member
NextGen has included platforms, integration, new interaction technologies, new show elements, new show technologies, sets new levels of expectations when it comes to personalized experiences, alters what it means to 'wait' in a theme park, will radically alter the company-guest interaction points, fundamentally shift how people approach trips, and if successful.. redefine what it means to visit a theme park. By setting new expectations.. Disney puts the screws to the competition who can not compete at that level because they do not have the same sort of infrastructure and end-to-end control of the customer.
It's akin to being able to order something from Amazon and getting it in 2days.. vs what it used to mean to shop via mail order. That's the kind of fundamental shift support for NextGen is predicated on. It doesn't matter what the product is.. no consumer is going to order today from someone who insists you mail them a handwritten form, and wait a few weeks for some product to show up COD. The shopping experience has changed - and customers demand that experience as a prerequisite to do business with you. Disney is aiming to reset the bar at a level only they can achieve - as a way of cornering the market through technology.
That sounds so polished that I'd hire you if I were a WDW exec and needed an online BRAND ADVOCATE to push all the buzzwords on the PR talking points list. Seriously. That is mighty good stuff!