News Evermore Orlando Resort - new billion-dollar, 10,000-room resort project is coming right next to Walt Disney World

J

JMcMahonEsq

Well-Known Member
I would have to explore the offerings a bit more, but I am not 100% sure I get the feel for this place, from a marketing strategy standpoint.

I mean it looks gorgeous, but since its brand new and just marketing/website photos for now, I wouldn't expect it not to, but it seems to give off an all inclusive resort vibe. For that type of setting, the overall marketing/financial plan is to keep guests on property. You have amazing features and amenities in order to offer a stay/vacation where once your dropped off at the resort, you never have to leave. Great for the guest, but from a business standpoint, you are counting on that all-inclusive vacation style so that guests are not only paying to stay on site, but they are paying to eat your food, drink your booze, rent your cabanas, floats, tee times, ect.

But now you take that property and build it in the tourist capital of the US. The area is already saturated with OFF SITE things to see, and things that are not an hour or two visit type locations. So what is the selling point, is it the on site all inclusive luxury features, or the close proximity to the off site offerings at a competitive price?

It also doesn't seem to give off the work/industry conference vibe. Again i would have to check into in more detail, and i am sure there are conference rooms set up, and it looks like a gorgeous place for a wedding, but not a massive work event.

So looking long term, who is the demographic you're looking for this property to fill? Are you trying to take guests out of the WDW/Universal resorts and win that market? Or are you trying to expand the travel market in Orlando and bring a new type of vacationer to Orlando?
 
Horizons '83

Horizons '83

Well-Known Member
In the Parks
No
So $800 a night for the new Conrad in February, to rich for my blood but I'd stay a free night (AMEX certificate) just to try it out. Looks very nice.
 
L

Lilofan

Well-Known Member
JMcMahonEsq said:
I would have to explore the offerings a bit more, but I am not 100% sure I get the feel for this place, from a marketing strategy standpoint.

I mean it looks gorgeous, but since its brand new and just marketing/website photos for now, I wouldn't expect it not to, but it seems to give off an all inclusive resort vibe. For that type of setting, the overall marketing/financial plan is to keep guests on property. You have amazing features and amenities in order to offer a stay/vacation where once your dropped off at the resort, you never have to leave. Great for the guest, but from a business standpoint, you are counting on that all-inclusive vacation style so that guests are not only paying to stay on site, but they are paying to eat your food, drink your booze, rent your cabanas, floats, tee times, ect.

But now you take that property and build it in the tourist capital of the US. The area is already saturated with OFF SITE things to see, and things that are not an hour or two visit type locations. So what is the selling point, is it the on site all inclusive luxury features, or the close proximity to the off site offerings at a competitive price?

It also doesn't seem to give off the work/industry conference vibe. Again i would have to check into in more detail, and i am sure there are conference rooms set up, and it looks like a gorgeous place for a wedding, but not a massive work event.

So looking long term, who is the demographic you're looking for this property to fill? Are you trying to take guests out of the WDW/Universal resorts and win that market? Or are you trying to expand the travel market in Orlando and bring a new type of vacationer to Orlando?
Click to expand...
Conference convention season is not the same as it was pre Covid. Seems like a huge bet if Evermore thinks they can fill convention space on a regular basis.
 
J

JMcMahonEsq

Well-Known Member
Lilofan said:
Conference convention season is not the same as it was pre Covid. Seems like a huge bet if Evermore thinks they can fill convention space on a regular basis.
Click to expand...
Agreed. Not only that it seems like alot of the rooms here are built around multiple bedrooms in one shared suite/condo. I know for most conventions and other work travel I have ever done, I wouldn’t want to be sharing space with coworkers, even if there were separate bedrooms. Heck it’s against our corporate and HR travel policies to do it.
 
L

Lilofan

Well-Known Member
JMcMahonEsq said:
Agreed. Not only that it seems like alot of the rooms here are built around multiple bedrooms in one shared suite/condo. I know for most conventions and other work travel I have ever done, I wouldn’t want to be sharing space with coworkers, even if there were separate bedrooms. Heck it’s against our corporate and HR travel policies to do it.
Click to expand...
I was staying at Grand Cypress Resort which was pre Evermore in the mid 1990s. Before the world discovered how corrupt Enron was, the resort was approx 95% rented out for an entire week with wild parties, convention meetings, golf etc by several hundred Enron execs including the head crook himself Ken Lay. The villas were set up like a living room dining room and 4 bedrooms connected to the 2 story villa.
 
Disstevefan1

Disstevefan1

Well-Known Member
Lilofan said:
I was staying at Grand Cypress Resort which was pre Evermore in the mid 1990s. Before the world discovered how corrupt Enron was, the resort was approx 95% rented out for an entire week with wild parties, convention meetings, golf etc by several hundred Enron execs including the head crook himself Ken Lay. The villas were set up like a living room dining room and 4 bedrooms connected to the 2 story villa.
Click to expand...
Ah, the BAD old' days.
 
TimeTrip

TimeTrip

Well-Known Member
Any word on if they are ACTUALLY going to build "Evermore Bay" as it is visualized? Or will it fall by the wayside into a part pool, part murky water lake like Margaritaville?
 
J

JMcMahonEsq

Well-Known Member
Disstevefan1 said:
It's simple math. If they don't over price their rooms, they will fill them.
Click to expand...
Why?

It can't just be that, at least and not be successful. With the opening of a new property they are going to have to start paying back the construction and financing loan pretty quick, and the carrying cost on that size property is going to be awfully high.

If your just looking at price, they are not going to be able to compete with the budget type hotels closer to the WDW/UN parks. The Marriot at Flamingo Crossing is a hell of a nice small hotel, and you can get rooms at around and sometimes under $125 per night. If your looking for bigger, you can get some great rates at Marriot World Resort as well if your looking for off site and cost savings.

Looking at the pictures and amenities that Evermore is supposed to be offering, they are not going for budget stays. That takes away a good amount of the pluses for staying off property vs on property.

So with a brand new property, if the idea is to undercut existing properties pricing to fill rooms it doesn't seem like a successful route to go.

UNLESS you are thinking that you are going to drive NEW visitors to Orlando, looking for the experience you are offering, as opposed to cutting into existing market share of existing properties. I just don't know if there is a market for that in Orlando, at a price point that lets you make your loan repayments.
 
Last edited:
Disstevefan1

Disstevefan1

Well-Known Member
JMcMahonEsq said:
Why?

It can't just be that, at least and not be successful. With the opening of a new property they are going to have to start paying back the construction and financing loan pretty quick, and the carrying cost on that size property is going to be awfully high.

If your just looking at price, they are not going to be able to compete with the budget type hotels closer to the WDW/UN parks. The Marriot at Flamingo Crossing is a hell of a nice small hotel, and you can get rooms at around and sometimes under $125 per night. If your looking for bigger, you can get some great rates at Marriot World Resort as well if your looking for off site and cost savings.

Looking at the pictures and amenities that Evermore is supposed to be offering, they are not going for budget stays. That takes away a good amount of the pluses for staying off property vs on property.

So with a brand new property, if the idea is to undercut existing properties pricing to fill rooms it doesn't seem like a successful route to go.

UNLESS you are thinking that you are going to drive NEW visitors to Orlando, looking for the experience you are offering, as opposed to cutting into existing market share of existing properties. I just don't know if there is a market for that in Orlando, at a price point that lets you make your loan repayments.
Click to expand...
I wasn't thinking budget.

I just think there is a price point that will both make money for the resort and entice folks to stay there, that's all.

I still think the Star cruiser is too expensive and I think there is a price point that can make enough money and fill the cabins.
 
F

Fido Chuckwagon

Well-Known Member
TJ Vazquez said:
Looks like reservations are only open until March 2024 and everything I see is $775 and up a night:greedy:
Click to expand...
You are searching wrong:

A0D1BD22-27EB-43E1-A39E-15E5F638A4ED.png
 

Register on WDWMAGIC. This sidebar will go away, and you'll see fewer ads.

Back
Top Bottom