Elemental (Pixar - June 2023)

[erasure fan1]

I mean I truly wasn’t talking about you but you just jumped in and responded. It’s quite hysterical actually. Oh and I meant to ask but how much is the rent for the space that I’m taking up in your head.

Well then you need to pay better attention. Your response was in direct response to my comment. And so therefore I responded. And the rents about quarter fyi. I tried to get more, but they said you weren't worth it.

 

[doctornick]

It's just a bit hard to believe that Disney would sacrifice the box office completely if they thought the movie was going to hit mass appeal. They could have released it for the standard 45ish days then go D+.

Don't really see why that would be hard to believe. In early 2022, Disney was still hard core pushing D+ subs - this was before Wall St started turning attention to profitability for streamers - and Disney the company was determined to keep growing D+. Turning Red was released March 11, 2022 and there wasn't a whole lot of significant programming released around then for Disney+ - Boba Fett had already ended Feb 9, the first season of the Proud Family was stared Feb 23 so was being released then Cheaper by the Dozen March 18, The Wonderful Spring of Mickey Mouse March 25, Moon Knight premier March 30. That's all I can find (please feel to correct if there were more) so it wasn't exactly a time of tons notable releases so it's easy to see why they would have buffed things up with premiering Turning Red on there.

Also, I'm not sure they had a "standard" release schedule at that point of theaters to D+ as Encanto in late 2021 was I believe really the only film at that point to have gone through the process.

 

[Disstevefan1]

Before I overreact, I need to ask what do you mean?

Disney is confident it will do fine.

 

[TsWade2]

Disney is confident it will do fine.

Oh! Gotcha! Thank you.

 

[Phroobar]

Disney is confident it will do fine.

That's puts all my fears at rest. This movie doesn't need advertising. It's Pixar. They never fail.

 

[TP2000]

That's puts all my fears at rest. This movie doesn't need advertising. It's Pixar. They never fail.

Exactly. It's fine. This is all fine. Totally going to plan. It's fine!

 

[Phroobar]

 

[DKampy]

Give them a minute… The Little Mermaid is the focus now as it is Disney’s next release… I am sure Elemental’s marketing will come in a couple of weeks

 

[Phroobar]

Give them a minute… The Little Mermaid is the focus now as it is Disney’s next release… I am sure Elemental’s marketing will come in a couple of weeks

I know Disney's marketing department only has like five people and Pixar lost their entire marketing department to covid so they are overwhelmed trying to make people see The Little Mermaid but Elemental releases June 19th. That movie is being greeted with crickets.

 

[Ghost93]

Give them a minute… The Little Mermaid is the focus now as it is Disney’s next release… I am sure Elemental’s marketing will come in a couple of weeks

I still think it's ridiculous to release Elemental in June, competing against Disney's own Indiana Jones 5, along with other blockbusters like Spiderverse 2, Transformers 5 (or 6?), The Flash, etc.

June is way too overstuffed and moving Elemental to a July release date would give it more room to breathe. Even if Elemental is great, I feel like this movie is being set up for failure by being released along with several major blockbusters with built-in fanbases.

 

[Tha Realest]

I still think it's ridiculous to release Elemental in June, competing against Disney's own Indiana Jones 5, along with other blockbusters like Spiderverse 2, Transformers 5 (or 6?), The Flash, etc.

June is way too overstuffed and moving Elemental to a July release date would give it more room to breathe. Even if Elemental is great, I feel like this movie is being set up for failure by being released along with several major blockbusters with built-in fanbases.

It absolutely is. This film has zero awareness.

 

[Disney Analyst]

I still think it's ridiculous to release Elemental in June, competing against Disney's own Indiana Jones 5, along with other blockbusters like Spiderverse 2, Transformers 5 (or 6?), The Flash, etc.

June is way too overstuffed and moving Elemental to a July release date would give it more room to breathe. Even if Elemental is great, I feel like this movie is being set up for failure by being released along with several major blockbusters with built-in fanbases.

I get thinking the calendar is crowded, but the general audience for most those films does not really crossover with the audience for Elemental.

Is there any similar, family animation coming out in June?

 

[Ghost93]

Is there any similar, family animation coming out in June?

Across the Spiderverse!!

The teenage Kraken movie will also come out in June, but that is probably less of a threat.

 

[Disney Analyst]

Across the Spiderverse!!

The teenage Kraken movie will also come out in June, but that is probably less of a threat.

Spiderverse is more teen - young adult to me.

Elemental is more family, young kids, etc.

 

[Disney Irish]

I know Disney's marketing department only has like five people and Pixar lost their entire marketing department to covid so they are overwhelmed trying to make people see The Little Mermaid but Elemental releases June 19th. That movie is being greeted with crickets.

In front of my viewing of Super Mario Bros. there was an Elemental trailer shown. So its not complete crickets.

 

[Phroobar]

In front of my viewing of Super Mario Bros. there was an Elemental trailer shown. So its not complete crickets.

Just one magical cricket.

 

[Disney Irish]

Just one magical cricket.

Point is there is some marketing happening. But I think its smart for them to focus on one Disney film at a time for the huge marketing push.

 

[Phroobar]

Point is there is some marketing happening. But I think its smart for them to focus on one Disney film at a time for the huge marketing push.

It is about as much marketing as Strange World got. Disney is the largest media company in the world and should be able to focus on more than one movie at a time. They have a marketing department of thousands of people yet the Pixar movie gets the shaft.

 

[Disney Irish]

It is about as much marketing as Strange World got. Disney is the largest media company in the world and should be able to focus on more than one movie at a time. They have a marketing department of thousands of people yet the Pixar movie gets the shaft.

Modern eyeballs have so much put in front of them every day, attention spans can only handle so much. To have back-to-back-to-back marketing for all the latest Disney films all on loop on TV, internet, etc would be overwhelming at best and a turnoff at worst.

So you market the next upcoming project first, and then as once that release date nears you start to market the next one, and so on. It keeps the short attention spans that is the modern audience always engaged.

 

[TP2000]

I still think it's ridiculous to release Elemental in June, competing against Disney's own Indiana Jones 5, along with other blockbusters like Spiderverse 2, Transformers 5 (or 6?), The Flash, etc.

June is way too overstuffed and moving Elemental to a July release date would give it more room to breathe. Even if Elemental is great, I feel like this movie is being set up for failure by being released along with several major blockbusters with built-in fanbases.

I get your concern, but I think this speaks to the continuing hubris and ego of Pixar execs and their big bosses at Disney.

They apparently still think just by slapping "Pixar" on the title card the movie still has a built-in fanbase of American families. And it's increasingly apparent that they don't have an automatic lock on that demographic any more.

I get thinking the calendar is crowded, but the general audience for most those films does not really crossover with the audience for Elemental.

Is there any similar, family animation coming out in June?

Good point. Disney/Pixar animation almost always releases a movie in June. Because traditionally any Disney or Pixar animated movie was the de facto Big Family Hit of the summer that American families automatically flocked to.

That is obviously no longer the case. Burbank bosses destroyed that business model and the trust of American families the last few years.

But, assuming Elemental is a big hit, it should be fine releasing in June because the summer movie market has always been big enough to support multiple blockbusters in one summer. Just last summer was a perfect example of that, with several superhero/teen movies doing right around a Billion (with a B!) in box office against the Billion Plus megahit Top Gun: Maverick. All while Pixar's Lightyear had a production budget of $200 Million and then fell flat on its face and lost at least a couple hundred million dollars for Emeryville.