doctornick
Well-Known Member
I could see Elemental having relatively good holds but it is starting from such a low opening that it won’t make a huge difference
I could see Elemental having relatively good holds but it is starting from such a low opening that it won’t make a huge difference
I usually arrive late enough to miss her shtick and some trailers. The exhibition end of the movie business has done the experience no favors. There are 20min of trailers and AMC promos before movies at my multiplexes. Combined with the shoddy projection that is often not perfectly framed, the exhausting running times, the volume and bad sound mixing for many titles…yeah, it’s little wonder that audiences have become less enchanted with theaters.
It will beat Strange World this weekend, though I expect it to make less than Lightyear unless it continues to hold well the next month. I think the best-case scenario would be it legging out to $300-$400 million worldwide, but I'm betting on it making $200-$250 million worldwide.Something weird is happening.
Elemental just barely lost out to The Flash in the US on Tuesday. Possible that it beat out The Flash yesterday.
Positive word-of-mouth and The Flash's spectacular downfall in terms of expectations may allow it to take the no. 1 spot this weekend.
Doesn't mean Elemental won't lose money, but it wouldn't surprise me if it actually loses less money than Strange World (and a lot less money than The Flash) should it leg out well (and do better than expected in the markets where it's not yet open).
Ruby Gillman looks DOA at this point. Universal not doing much in the way of marketing unless reception is really positive. That it's opening against Indy 5 certainly isn't helping.It will beat Strange World this weekend, though I expect it to make less than Lightyear unless it continues to hold well the next month. I think the best-case scenario would be it legging out to $300-$400 million worldwide, but I'm betting on it making $200-$250 million worldwide.
Indy and Ruby aren't targeting the same audience, but the issue is that Indy will take up all of the news coverage, meaning Ruby will likely slip under the radar.Ruby Gillman looks DOA at this point. Universal not doing much in the way of marketing unless reception is really positive. That it's opening against Indy 5 certainly isn't helping.
Something weird is happening.
Elemental just barely lost out to The Flash in the US on Tuesday. Possible that it beat out The Flash yesterday.
Positive word-of-mouth and The Flash's spectacular downfall in terms of expectations may allow it to take the no. 1 spot this weekend.
Doesn't mean Elemental won't lose money, but it wouldn't surprise me if it actually loses less money than Strange World (and a lot less money than The Flash) should it leg out well (and do better than expected in the markets where it's not yet open).
I don’t think it’s really that weird, but it is more a reflection of The Flash than Elemental. Outside of a few hard core fans of DC and a few people interested in seeing Keaton as Batman again, there’s really very little excitement for The Flash, the lead actor is trash and the film apparently isn’t very good. It is going to collapse from its already low starting point.Something weird is happening.
Elemental just barely lost out to The Flash in the US on Tuesday. Possible that it beat out The Flash yesterday.
Positive word-of-mouth and The Flash's spectacular downfall in terms of expectations may allow it to take the no. 1 spot this weekend.
Doesn't mean Elemental won't lose money, but it wouldn't surprise me if it actually loses less money than Strange World (and a lot less money than The Flash) should it leg out well (and do better than expected in the markets where it's not yet open).
I don’t think it will be quite the bomb it appeared to be based on the opening but will still easily lose moneyand Elemental will be opening in new markets. Lots of potential ahead.
Maybe this will be a slow burn? Thanks to word of mouth?
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