We just launched a new interactive menu at
Rivera Restaurant today. If you call the number on bottom of the menu and dial a 2 digit extension next to the name of a given item, you can hear our chef, John Sedlar explain the backstory and other insider information on that item. Even leave a VM as to what you thought of it!
It's called tabletalk. John usually writes very long descriptions of these gourmet dishes and their history. To reduce menu copy and make it more personal, I proposed this fun system to keep the menu brief.
www.tabletalkonline.com
Here's a review.
http://latimesblogs.latimes.com/dai...inary-history-and-the-sound-bites-to-pro.html