So we end up at the crossroads of what is defined as "authentic". I work with brands that sometimes stress this authenticity. Levi's is an authentic brand that has a history, you feel like you are wearing "the West", the jeans allow you to visualize that West as you please, or even that James Dean wore them, or that they are American.. the legacy is real until you learn that your pair was made in China (
http://www.organicconsumers.org/clothes/chineseslevis.cfm).
A magician creates illusions and in that tradition stays true to that. I see Disney the same way, in that their "authenticity" is in the ability to deliver a certain level of "magic" and "illusion" within a tradition of quality family entertainment.
The essays sometimes criticize the "Disney version" of history in it's theme parks, and their distortions from history to appease the American public. (i.e.- Colonialism in the JC) I wonder if the news media and Hollywood do not also present it's own distortions of events to a degree to capture or direct a view one way or another? Ratings seems to show that people believe they do. Rides are 3 to 5 minutes long and so are news stories. Even documentaries have a bias. There is more to tell but the author chooses to present a shorter version of events. Rides and parks do not promise or pretend to be truthful either, they are clearly entertainment, and even have dedication plaques stating their point of view at the entrance as a disclaimer. Naturally, (I'm biased as well!) I tend to side with the voluntary "Disney versions" of a Jungle Cruise or other settings.
So to me, Disney is "authentic" in it's ability to deliver illusion
tied to an emotion. You measure success by the results. Does the illusion elicit an emotion as if the experience were real? (The chill of believing you could "fly" in Soarin'). Fantasy is about suspending disbelief, and the master of fantasy does that. Universal's WWHP does that (so I hear), so the crown goes to those who deliver and transport us.
I visited the Kona Brewing Company in Hawaii (Longboard Beer
http://konabrewingco.com/) and love their Island brewpub and their exotic Kona Coffee infused beers they serve on tap. I was confused when they cost more by the six pack on the Islands than they do in my local market here in California (like 4 bucks more!). I later found out that the bottled version of the Hawaiian beer was brewed in Portland Oregon and shipped to Hawaii and elsewhere and the only Hawaiian beers on tap were locally made. I had enjoyed the bottled beer thinking it was brewed in favorite vacation spot, and now, even though I still buy it, the whole Portland thing is a buzzkill.
Brand authenticity is such a downer.