Exactly.
It's when the queue trumps the actual attraction, like Everest. Bare bones inside (you can see steel beams!) and the Yeti was broken almost immediately - but the queue is full of junk from far away that most people pass and would never know, which they spent an inordinate amount of time and effort on (so much so an entire hour-long television program was dedicated to the junk collecting).
It's kind of the opposite of not seeing the forest for the trees, or in this case, more accurately spending way too much time on a few trees on one section and ignoring the rest of the trees that hold the forest together because you spent so much time/money/effort on one small portion of the trees.
Details are great - love 'em. When the actual experience lacks because of overthinking, or over doing, details on one place and ignoring glaring omissions and weaknesses of others, you have Joe Rohde, who is a cult figure 'round Disney boards because of his perceived "rebellion", where he's really a guy who should be given specific things to design in a project and not given the reigns as he just doesn't see the big picture - or at least his projects appear that way.