toolsnspools
Well-Known Member
Goodwill
Here's a link to the Annual report for a thing called "goodwill" -
http://www.stock-analysis-on.net/NYSE/Company/Walt-Disney-Co/Analysis/Goodwill-and-Intangible-Assets
According to their report, Disney has about $29B-b-b-billion worth of it. It basically comes down to this. Doing things to make happy customers builds goodwill and irritating your customers diminishes it.
Constantly pulling people out of the ticket line because they bought their tickets from the cheap-tickets dealer out on the corner. Seeing families with kids being denied entrance to the park (picture loudly crying kids here) would not be a magical start to my Disney day. Goodwill would decline.
Renting is a way to ease the minds of someone who's about to drop a significant amount of money on 50 years worth of vacations. Even if they don't think they'll ever use it, renting is a way to get out of using their points if something comes up, and over 50 years, that's a good way to ease customers minds. Goodwill increases.
CaptainKidd,
In strictly technical terms, you are probably right. There is a small amount of money lost if/when someone drops a reservation to move over to rented points. On the other hand, if they lost the goodwill associated with those customers, it could potentially cost them much more. If they lost DVC sales because customers were concerned about getting stuck with points they couldn't use, they would lose money. If I couldn't rent my DVC points, and I was going to lose them, I would reserve a week and leave the room empty. After all, why would I let them make a profit on the room I already paid for with points? That leaves them with potentially (if they did rent the vacated room) one less paying customer in the parks during that period, and they would lose even more money.
Disney could probably put an end to all point renting. If they did, they would probably get sued by many DVC owners that thought this was part of the deal. Generally when people sue you, they are not very happy with you. It's hard to get people to keep coming back to "magical WDW" when it reminds them of a heated lawsuit. If Disney's most loyal customers, DVC owners, stop coming back, the $29B of goodwill will disappear rather quickly.
Here's a link to the Annual report for a thing called "goodwill" -
http://www.stock-analysis-on.net/NYSE/Company/Walt-Disney-Co/Analysis/Goodwill-and-Intangible-Assets
According to their report, Disney has about $29B-b-b-billion worth of it. It basically comes down to this. Doing things to make happy customers builds goodwill and irritating your customers diminishes it.
Constantly pulling people out of the ticket line because they bought their tickets from the cheap-tickets dealer out on the corner. Seeing families with kids being denied entrance to the park (picture loudly crying kids here) would not be a magical start to my Disney day. Goodwill would decline.
Renting is a way to ease the minds of someone who's about to drop a significant amount of money on 50 years worth of vacations. Even if they don't think they'll ever use it, renting is a way to get out of using their points if something comes up, and over 50 years, that's a good way to ease customers minds. Goodwill increases.
CaptainKidd,
In strictly technical terms, you are probably right. There is a small amount of money lost if/when someone drops a reservation to move over to rented points. On the other hand, if they lost the goodwill associated with those customers, it could potentially cost them much more. If they lost DVC sales because customers were concerned about getting stuck with points they couldn't use, they would lose money. If I couldn't rent my DVC points, and I was going to lose them, I would reserve a week and leave the room empty. After all, why would I let them make a profit on the room I already paid for with points? That leaves them with potentially (if they did rent the vacated room) one less paying customer in the parks during that period, and they would lose even more money.
Disney could probably put an end to all point renting. If they did, they would probably get sued by many DVC owners that thought this was part of the deal. Generally when people sue you, they are not very happy with you. It's hard to get people to keep coming back to "magical WDW" when it reminds them of a heated lawsuit. If Disney's most loyal customers, DVC owners, stop coming back, the $29B of goodwill will disappear rather quickly.