I've never really felt loyalty to Disney instead of competition. We went to Universal in 2008 and 2012 and Sea World too. I've also been to quite a few parks around the country. What made me choose Disney a lot more was the total experience. It's still on the top of my list of places to go, but the competition is higher now. The increased prices also make it a trickier prospect. We still go often, but it's not because I feel any obligation at all.