Kannan, as you know, we have a contractual arrangement with Comcast that will enable them to put their share of Hulu back to us in early 2024 -- starting in early 2024. There's a, I guess, further right that we have to call their share from them. And it's not really been fully determined what will happen in that regard except that, as we look more and more at the growth of -- or the future of our streaming business -- and I mentioned at the first earnings call that I did after I came back that everything was on the table And, in fact, everything was on the table. But I've now had another three months to really study this carefully and figure out what is the best path for us to grow this business.
And it's clear that a combination of the content that is on Disney+ with general entertainment is a very positive, is a very strong combination from a subscriber perspective, from a subscriber acquisition, subscriber retention perspective, and also from an advertiser perspective. So, where we are headed is for one experience that would have general entertainment and Disney+ content together for the reasons that I just described. How that ultimately unfolds is, to some extent, in the hands of Comcast and in the hands of a -- basically, a conversation or a negotiation that we have with them. I don't want to be in any way predictive in terms of when or how that ends up.
I can say we've had some conversations with them already. They've been cordial and they're aimed at being constructive, but I can't tell you and I can't really say where they end up, only to say that there seems to be real value in having general entertainment combined with Disney+. And if, ultimately, Hulu is that solution, that's we're -- we're bullish about that.