“The first full trailer promoting
The Little Mermaid generated more than 108 million global views in its first 24 hours, making it one of the most watched trailers for any title in Disney’s growing stable of live-action reimagining, and the biggest for a
Disney live-action title since The Lion King in early 2019, according to the studio. The number of views is inclusive of the broadcast TV audience and digital.”
“The Lion King‘s first full trailer garnered roughly 130 million views in spring 2019. Otherwise,
The Little Mermaid trailer surpassed the first full spot for
Aladdin, which which was viewed 106.5 million times.
Mermaid also surpassed
Maleficent: Mistress of Evil (2019),
Mulan (2020) and
Cruella (2021).”
Full article below.
The movie's first full trailer was one of the most watched spots for any title in Disney's growing stable of live-action reimaginings.
www.hollywoodreporter.com