Disney's Live Action The Little Mermaid

[Disstevefan1]

At the lower end it probably needs around another 400mil if the current 209mil total is accurate. It's hard to pin down as I've seen reported marketing budgets from 80 to 150mil. If you say 100mil marketing, it needs about 600mil to hit the break even point.

It's really tricky and I think Disney doesn't really want the outside world to know the true costs to make and market and its not easy to know how much of the box office goes back to Disney; I heard for the domestic opening weekend, Disney gets (60% ?) and it goes down from there, and international, much less goes back to Disney.

Unless a movie clearly losses money or clearly makes money, it's sometimes hard to know if a movie breaks even or makes some money and I think Disney wants that confusion.

If they actually need to gross another 600m, it's gonna be close and may come down to how many folks see it multiple times.

 

[CinematicFusion]

Disney is lower than it was 5 years ago. What has happened to this company?

 

[GimpYancIent]

A lot of effort (the most quoted number being 80 mil) was put into marketing TLM and purposely creating some kind of controversy to gin up interest / curiosity in the viewing public to see the movie and what all the hub bub is about. It is a middle of the pack live action remake, nothing block buster about it. Entertaining? YES! memorable to the standards of the original NO! The live action remakes do generate some money to varying degrees but do not have the long term legs of the gold standard classic originals.

 

[CinematicFusion]

A lot of effort (the most quoted number being 80 mil) was put into marketing TLM and purposely creating some kind of controversy to gin up interest / curiosity in the viewing public to see the movie and what all the hub bub is about. It is a middle of the pack live action remake, nothing block buster about it. Entertaining? YES! memorable to the standards of the original NO! The live action remakes do generate some money to varying degrees but do not have the long term legs of the gold standard classic originals.

I think Aladdin and Beauty and the Beast made over 1 billion. No reason Mermaid shouldn’t. That should be a layup.

 

[Phroobar]

I think Aladdin and Beauty and the Beast made over 1 billion. No reason Mermaid shouldn’t. That should be a layup.

Why? Because it part of that quartet from the 90s?

 

[Disstevefan1]

Disney is lower than it was 5 years ago. What has happened to this company?
View attachment 720428

Just a bump in the road for a 100-year-old company.

It looks bad at the moment but it time we will look back on this and laugh.

 

[DKampy]

I didn’t even notice her. I heard she was in it but I had no idea where to look for her.

she is in the market that Ariel was exploring once on land

 

[DKampy]

Projections of a 61% drop this weekend.

37M weekend.

If projections are correct it’s another financial L for the Dis.

Looks like the Mermaid is going to bellyflop.

You seriously are trolling at this point… looking for any excuse to dump on TLM

 

[Andrew C]

You seriously are trolling at this point… looking for any excuse to dump on TLM

Providing some projections and then an opinion based off those projections is trolling? Just sounds like part of the discussion to me...

 

[CaptainAmerica]

‘Little Mermaid’ Swimming Against Strong Tides At Overseas Box Office, Leaving Break-Even In Question

In a rare situation for a Disney tentpole, particularly a live action title based on a treasured animated classic, 'The Little Mermaid' may lose money.

deadline.com

Deadline reporting that The Little Mermaid COULD break-even... as long as you count an estimated $180 million that Disney pays to itself to put the movie on Disney+.

"In a break-even scenario off a $560M global box office (meaning a net profit of $71M before participations and residuals are accounted for), we’re told that Little Mermaid‘s global film revenues would amount to $547M against its combined production, global theatrical and home entertainment marketing expenses of $476M. The pic’s revenues broken down include $267M in global theatrical film rentals, $100M net in domestic pay/free TV and what Disney pays itself to put the movie on Disney+, $100M in global home entertainment (DVD, digital), and $80M in international TV and streaming."

 

[Trauma]

You seriously are trolling at this point… looking for any excuse to dump on TLM

So projections are trolling now ?

Maybe we should only discuss our feelings.

 

[doctornick]

I think Aladdin and Beauty and the Beast made over 1 billion. No reason Mermaid shouldn’t. That should be a layup.

One big reason is that post pandemic films aren’t doing as well as pre pandemic.

 

[Phroobar]

‘Little Mermaid’ Swimming Against Strong Tides At Overseas Box Office, Leaving Break-Even In Question

In a rare situation for a Disney tentpole, particularly a live action title based on a treasured animated classic, 'The Little Mermaid' may lose money.

deadline.com

Deadline reporting that The Little Mermaid COULD break-even... as long as you count an estimated $180 million that Disney pays to itself to put the movie on Disney+.

"In a break-even scenario off a $560M global box office (meaning a net profit of $71M before participations and residuals are accounted for), we’re told that Little Mermaid‘s global film revenues would amount to $547M against its combined production, global theatrical and home entertainment marketing expenses of $476M. The pic’s revenues broken down include $267M in global theatrical film rentals, $100M net in domestic pay/free TV and what Disney pays itself to put the movie on Disney+, $100M in global home entertainment (DVD, digital), and $80M in international TV and streaming."

When you look at it that way, every movie eventually breaks even eventually. Even Plan 9 from Outer Space has made money.

 

[DKampy]

So projections are trolling now ?

Maybe we should only discuss our feelings.

It is not just projections… it is a pattern

 

[CaptainAmerica]

One big reason is that post pandemic films aren’t doing as well as pre pandemic.

I know a couple of Italian plumbers and an army of 9 foot blue aliens who beg to differ.

 

[Jedijax719]

Europe and Australia alone should come close to matching the US/Canada box office. It seems to be showing decent legs in Europe.

 

[Vegas Disney Fan]

I realize inflation is crazy but how have we gotten to the point a movie has to make 2/3 of a billion dollars to break even? That’s insanity.

I’m starting to wonder if Disneys movie problems are sales related or cost related?

 

[CaptainAmerica]

I’m starting to wonder if Disneys movie problems are sales related or cost related?

Mario cost $100 million.

Strange World cost $180 million.

 

[CinematicFusion]

Why? Because it part of that quartet from the 90s?

Yes, exactly. It should hit the billion mark. You don’t think it’s that popular IP? Why do it then?

 

[Trauma]

Mario cost $100 million.

Strange World cost $180 million.

Elemental 200 Million.

ROFL