I wonder what is today’s definition of a dud?
In my opinion, in todays world, the box office alone is no longer a good measure.
From a business standpoint I guess at a minimum to stay in operation, a movie must make more money than it takes takes to create it and market it. Making money means box office and merch and streaming and other long term earnings that you can determine came from a film.
On the other hand, even if a movie loses money, all it means it cost more to create and market than it took in and if there other segments of the business that can make up for the losses, does it matter?
Just like art on the wall, some folks will like it, some folks will hate it. The important thing is it’s an expression of art.
Disney is expressing art in their movies, some will like it, some won’t. I think it’s simple as that. It is not for everybody Disney knows this when they create their art and that’s fine once you realize it.
It’s not about an attempt at mass appeal. It’s about expressing art.