No, you don't get it if you think it's a trick.
Movies that made a profit in the theatrical window get even more money for their studios when their product winds up on D+.
It's not hiding anything.
Don't you think that Disney would use that accounting trick to make D+ look better by transferring the theatrical profits from Guardians Vol 3 to D+?
I think the thing a lot of people find troubling is, Disney used to make great profits on the theatrical runs on their "hits" and then rake in all that extra profit for years to come from the secondary markets.
Now, they're relying on that secondary income to break even... and maybe eventually profit.*
... and people are saying that pointing that out is somehow moving the goalposts and wishing for them to fail.
I understand both sides but it's kind of arguing two different things.
Anyway, I really hope Wish doesn't suck. This weekend has shown that it's more than possible for something that's not a remake or a sequel to kill at the box office.
The people that showed up to see Oppenheimer and Barbie on opening weekend** were not likely people that would have waited 3-6 months to catch either of them on D+ for "free" if they'd been Disney releases so that excuse is, to me, getting a little thin.
If there is excitement around the movie, people
will go see it.
If Disney promotes it appropriately
and it gets good critical reviews
and good word-of-mouth
and they avoid controversy, people will go - especially during the window it's being released.
*Being that TLM is a remake and not new IP, there is no real park boost like an attraction or long-term merchandising for them to really milk from this - one of the real financial hazards of these remakes - and when it's D+ and Disney isn't getting an outright check with real money from anyone, can they even accurately calculate how much any one thing on D+ does to create revenue over there? Like if you watch Bluey, is there any way for them to know that's why you're paying for D+ or that without it, you'd have just watched something else on D+? Obviously big theatrical hits like Avatar will move the needle but what about TLM and Quantumania?
**Went to see a noonish showing of Openheimer in Saturday and the lobby of the theater was PACKED. Seriously, it's the most people I've seen in there since theaters reopened. Both going in and coming out of my movie, I was struck by just how many people were dressed in pink, too.