Agreed. Look, I don't envy Disney their current situation trying to market $200+ Million tentpoles in a market that has soured on their brand and their IP's. I think Disney's various studios bear a big chunk of that blame, with the sole (barely) exception of Marvel. They just aren't making movies that American families want to flock to, or instinctively know they can trust for family entertainment. That's Disney's fault entirely, in my opinion. They did this to themselves on purpose, for some reason.
But then, that's a situation that other studios have to deal with too. Warner Bros. is really hurting, which makes this upcoming cultural phenom of
Barbie more interesting, and more fortuitous for the Sharp Pencil Boys at Warners. Americans in summer just want a fun and upbeat and happy movie, maybe even with a good message, that they can see with the kids without being hit over the head with the latest 'ism or being made to feel how awful they are for being average Americans.
Disney used to feed that average American family demographic instinctively. That's stopped, suddenly. And the box office is proving it.
It's up to Burbank to turn that around. Because their current financial trajectory with endless $200 Million tentpoles isn't working.