Seriously... these poll numbers are terrible:
A new poll by the Morning Consult research company and the Hollywood Reporter found that 68% of American parents aren’t ready to take their kids to the Happiest Place on Earth once the Anaheim theme park reopens.
The survey polled 2,200 Americans between July 23-26 about how safe they feel returning to Disneyland and other U.S. theme parks amid the COVID-19 pandemic.
The survey found that 78% of American parents want nothing to do with a U.S. theme park this year. Next summer looks more promising when more than twice as many parents (47% in 2021 vs. 18% in 2020) will be interested in visiting a theme park with their kids.
Disney World (26%) fared better than Universal Orlando (25%), Disneyland (24%), Universal Studios Hollywood (24%), SeaWorld Orlando (23%), Hersheypark (19%), Legoland Florida (18%), Dollywood (17%) and Cedar Point (15%) when it came to parents’ interest in going to theme parks this summer, according to the survey.
A new poll finds that 68% of American parents aren’t ready to take their kids to the Happiest Place on Earth once the Anaheim theme park reopens.
www.ocregister.com
I actually think they will eventually figure this out. I think the early failings they are having, aren't related to the demand (which Chapek said was initially strong) but rather a little quirk of the reservation system itself. As long as they are allowing people to change/cancel reservations without penalty (which is good guest service!) they are going to have this percentage of people who booked reservations with only a minimal intent to follow through with it. Since the (to borrow the phrase) burden of entry is so low for an AP/local visitor to book a reservation and drive over, it's easy for them to change their mind day-of because its raining and they need a nap or what have you.
We saw this same thing happen out here at Disneyland with the Galaxy's Edge reservations. They were gone within minutes, but only a small percentage of those people actually showed up. They just can't gauge how many people will abandon a reservation until they have a few months worth of data. Then they can make the needed adjustments.