Here is something I have been thinking about in regard to the heavy focus on Disney+ performance.
1) Disney+ is a new offering, especially oversees. Anything that is even slightly interesting gets attention when it's new. I remember the days that people were swooning over Sling TV. Heck, they have a button on Roku remotes. Their subscriber numbers are dropping. The novelty has worn off and people are finding something else they prefer. I see this happening with Disney+ sooner rather than later. I myself have already watched what I was interested in. Now we probably turn to Disney+ two maybe three times a month, and that's more because I want to get some use out of what I've paid for, not because I'm dying to watch something from their library. Our household is likely to drop it once the year subscription runs out. We may return later once new content builds to a level worth paying for a month or two, but I likely will not do another 1Y membership.
2) How many subscribers paid the 1-3 year deal upfront? I feel like it's a substantial number north of 25%. All that money was given to Disney last year. They aren't seeing any revenue from those subscribers now. Zero, zilch, nada.
3) As far as the timing for Disney+ to debut, it almost is like a marlin jumped into the fishing boat. Such incredible good fortune. They get a large number of people to subscribe using a long-term subscription. Then, just a few months later a global pandemic starts just as they have rolled out internationally. People are encouraged to stay home as much as possible. The perfect storm has arrived for increased consumers to beg you to take their money. What happens? Even as the situation slogs on, only 60mil have subscribed worldwide. And for all three of their streaming platforms they have a total of 100mil subscribers. That looks like a lot, but they were at 70 million in March. So, only 30 million more across all three platforms. Even still, the three together are dwarfed by Netflix's 182mil, almost double the subscribers for one service. Rather than Netfilx's having it's customers stolen, they had a net increase in subscriptions of 22% over the previous year.
The take-away: Disney+ will likely never have as good of an opportunity to gain subscribers than it did in the past quarter. People were just short of chained to their couches and told to watch TV for several months. Yet, only 30 million new subscribers decided they wanted to watch ESPN+, Disney+ or Hulu. Not good.