While i still think this is a ploy it could be something like the celebration hotel in Tokyo. That is off of the resort property but owned by the oriental land company and operated as an official hotel with bus transport. Perhaps this is a way to go after the moderate market in California, keeping the on site hotels as premium resorts and sticking some cheaper ones further way, possibly with some shopping/dining kind of like the disney springs set up would have been in the early days of WDW but with disney owned and operated hotels and the city separating them from the parks rather than swamp