Even if high prices were the #1 concern of customers, Disney is far too proud to simply lower them across the board.
That would be a sign of admitting defeat, and every think piece, opinion column and 3rd rate financial analyst would be going on about how "Disney killed its business" and asking questions the Bobs have no interest in answering (at least on camera). Universal would also be laughing at them while continuing to charge $175/day to visit both Harry Potter lands.
So now they're in a position where they either lower prices to bring back the crowds, but risk scrutiny, or keep them relatively flat and hope that the crowds come back or at least stay somewhat high.
And it's all their fault for thinking that they could get away with constantly raising prices forever. They have no one to blame but themselves.
They cannot lower prices because bob’s sole goal is stock price. To lower prices would indicate softness in their primary revenue generating segment and the street would Punish them. Iger’s got about 1 more year of fighting for nickels...then he washes the hands and is gone.
Less guests is in no, way, shape, or form, a win for TDO. It’s just not.
The contention they want lower crowds is the silliest thing in a fan base known to be immature and silly.
I just purchase a Buy 2 get 3 free for Universal. For someone that wants to go there for 5 days that is quite the discount. I was only planning on 2 days but since the other 3 were free... why not!
I’ve had disney annuals for roughly 15 of the last 18 years...
If uni takes this promo past 12/21 I jump on that and wdw loses me for another year (2 in a row)
I’m one person...but from a demographic/research perspective, that should scare the hell outta Disney based on my consumption history. I no longer have it currently and I don’t miss it. Bad signs.
Low attendance... wow. All weve been hearing is how oppressive the crowds have been, how long the lines are, how the standby times are over a hundred minutes long, how difficult it is to enjoy a Disney event from oversell of tickets... and now its a ghost town? From the beginning we were being told that people were holding back from booking for 2 years in anticipation of SW completion, Tron completion, SW hotel build, the 50th anniversary build up... and now that the numbers have seemingly shown a decrease... its a crisis and Disney is on its way out??
you’re gonna need help carrying that bucket or it may tear your arms right out of the sockets.
This too shall pass. Maybe attendance is down at DL and WDW. The internet and YouTube blows up and spreads the fake news about the low attendance, then folks rush to DL and WDW to take advantage of the low crowds, and the parks are mobbed as usual..
Disney Always Wins.
What if the price is too high that there’s no reinforcements to rush in and fill the void?
I’m not saying that’s happening...but if it were that’s a permanent situation and would be carastroohic.
We are not in a recession economy. Many customers are personally in one, however, and it’s not going to be fixed.
But some may never learn.
You’re demonstrating the difference between college level economic principal knowledge and applied wisdom of the Disney corporation and traveler/leisure habits on this thread.
Your blind faith in management is admirable. I own a small business and I could use a man like you.
This IS something that some people will never learn. The belief that they aren’t ultimately winging it has shocked me for 25 years and will continue to.
Business - like politics - in the end is about perception. Agenda becomes reality if people believe it.