A couple points...
1. This should make it EASY to justify park and attraction specific merch to an extreme we've never seen before. I'm taking from the Country Bears to the Tiki Room to the Jungle Cruise. By selling to EVERYONE rather than just the people in the parks, it makes it MUCH easier to hit minimum quantities of items that they need to sell in order to make a profit. They're no longer reliant only on people as they happen to pass by a product to reach those minimums. If they do this right, we might see them take risks on merch like never before. You'd think no matter what they create, they'd be able to turn a profit on it with the app sales added.
2. To that point... I better be able to buy full size HM tapestries soon, dangit.