Why are you trotting out your Eisner strawman on a donkey to this slaughter? Eisner and his posse at least revitalized the television and movie business and were successful until he lost Frank Wells who wasn't afraid to be blunt and tell him when the emperor had no clothes. That's when Roy Disney's revolt removed him as Chairman of the board and he stepped down as CEO. Eisner had 10 good years, but he didn't do it on his own.
It's a different company than it was during the Eisner years with the addition of former Fox Lucas businesses to the mix.
The stock price and resulting market capitalization is a reflection of not just the physical and intellectual assets of a company, its also how you can judge what if any good will exists, and I'll be specific in defining that term as used in business.
Goodwill refers to the value a company gets from its brand, customer base and reputation associated with its intellectual property. Goodwill is a long-term asset that generates value for a company over a number of years.
The Iger, Chapek, Iger sequence has not been positive on the market capitalization for the DIS company. Now it's heading to discussions on its potential book value.