Disney is certainly counting on this so they can pretend each new ride is "new and innovative" just like they're doing with the Seven Dwarfs Mine Train. Nearly every press release uses the word, "innovative" to describe it. Innovative how? Innovative accounting techniques to spread out costs over many fiscal years? Innovative use of plastic gems? Innovative iPads in the queue? Ride vehicles that produce a minor swaying sensation that can only be detected by riders with sophisticated on-board gyroscopes should in no way count as innovative from the company that built Tower of Terror and Indiana Jones.