britain
Well-Known Member
Here is the thing…
(Dramatic pause)
Whether it’s Santa or Superman, the companies flaunting wears (or events) with these characters are doing so because they hope to again sell you something you’ve previously bought.
They are counting on nostalgia. That’s the whole concept - There’s no desire to actually create/sell/promote anything NEW. If they did want to make something new, they would (Jingle Jangle?).
So any intention to update/broaden the image of a nostalgia icon is going to be a balancing act. What can you change before the icon loses what value it was bringing?
Can James Bond be black? I don’t see why not. A black Bond probably won’t spoil the nostalgia sauce that would make audiences want to buy tickets to the 27th or 31st remake of the same old story. Can James Bond be a woman? Eh… You can try that, I guess, but it seems to me that it would fail the nostalgia test for most potential audiences.
Can Luke Skywalker be a cynic in his old age? I wasn’t expecting that, but it didn’t ruin it for me. Yet it absolutely ruined it for others.
Can Snow White be black? Eh, well, she doesn’t HAVE to be, but uh, you know… her name.
Can Ariel be black? I don’t see why not. I don’t think the red hair and the white skin is THAT vital to the iconography necessary to induce nostalgia. I think a tail, a seashell bra, and singing “Part of Your World” while perched on a wave-crashed rock is sufficient. But maybe audiences will disagree.
(Dramatic pause)
Whether it’s Santa or Superman, the companies flaunting wears (or events) with these characters are doing so because they hope to again sell you something you’ve previously bought.
They are counting on nostalgia. That’s the whole concept - There’s no desire to actually create/sell/promote anything NEW. If they did want to make something new, they would (Jingle Jangle?).
So any intention to update/broaden the image of a nostalgia icon is going to be a balancing act. What can you change before the icon loses what value it was bringing?
Can James Bond be black? I don’t see why not. A black Bond probably won’t spoil the nostalgia sauce that would make audiences want to buy tickets to the 27th or 31st remake of the same old story. Can James Bond be a woman? Eh… You can try that, I guess, but it seems to me that it would fail the nostalgia test for most potential audiences.
Can Luke Skywalker be a cynic in his old age? I wasn’t expecting that, but it didn’t ruin it for me. Yet it absolutely ruined it for others.
Can Snow White be black? Eh, well, she doesn’t HAVE to be, but uh, you know… her name.
Can Ariel be black? I don’t see why not. I don’t think the red hair and the white skin is THAT vital to the iconography necessary to induce nostalgia. I think a tail, a seashell bra, and singing “Part of Your World” while perched on a wave-crashed rock is sufficient. But maybe audiences will disagree.
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