Disney plans to build a massive dynamic art installation on International Drive

[JoeCamel]

Did this move lightening fast or what?

Once they got the approval they didn't want to let them change their minds.
Probably used a contractor that specializes in building signs.

 

[lewisc]

My thoughts, exactly!

Unless they're getting some sort of tax break by it being classified as art rather than a digital billboard, I can't for the life of me understand whey they're continuing to call it what it clearly isn't.

Could also be different rules regarding size, distance and setback rules if its art.

Would you like a cynical reason, could Disney be using ,$ from a Disney foundation to subsidize art.

Of course the most likely explanation one or more executives actually considers this art

 

[No Name]

This is art.

 

[JoeCamel]

This is art.

So why are things like this not in the parks? LG is better at creativity than Disney?

 

[lewisc]

LG is better at creativity than Disney.

You used the wrong punctuation mark in your post
LG may be unwilling to pay Disney to promote LG products.

 

[lewisc]

To be fair. I have no issue with a ribbon billboard at that location. Great if Disney wants to focus as much as characters as commercials. Its not up to the sign owner to decide if the pictures are creative enough to be considered art. That could be discussed by third parties after it starts to operate.
This shouldn't even make the top 100. Disney is way overselling it. Im not even sure it warrants an advance press release.

Disney store makes a lot of sense. Assume you have a car. How long does it take to navigate traffic, park in the garage, go through security then walk over to World of Disney?

 

[JoeCamel]

To be fair. I have no issue with a ribbon billboard at that location. Great if Disney wants to focus as much as characters as commercials. Its not up to the sign owner to decide if the pictures are creative enough to be considered art. That could be discussed by third parties after it starts to operate.
This shouldn't even make the top 100. Disney is way overselling it. Im not even sure it warrants an advance press release.

Disney store makes a lot of sense. Assume you have a car. How long does it take to navigate traffic, park in the garage, go through security then walk over to World of Disney?

But they had stores....

 

[Epcot82Guy]

I guess "Disney" has heard of real art installations built by artist conglomerates like Meow Wolf, and is trying to exploit that without actually investing the time, talent and money to actually build the equivalent. Surprise!

Made more ironic that we're getting an Area 15 which could potentially include a MeowWolf installation.

 

[JoeCamel]

I guess "Disney" has heard of real art installations built by artist conglomerates like Meow Wolf, and is trying to exploit that without actually investing the time, talent and money to actually build the equivalent. Surprise!

Naw, they just saw a chance to secure ad space so they went for it.
I was in the billboard business in the 70's and highway beatification was all the rage. We secured every permit and lease we could and took payouts to give up spots in other places back to the government. If you can secure ad space you do it and if you have retail in the same building it makes sense to have your sign on the outside.

 

[lewisc]

But they had stores....

JMO This location is far superior then either Orlando mall.

Mayber there is a little hope Disney will keep the Times Square store. Not going to happen but a few dozen stores in top tier malls and travel locations makes sense to me. Keeping stores in dying malls not as much sense

 

[DisneyCane]

The entire idea is a gigantic waste of money that will bring back zero ROI...they do not need to tell people on International Drive that Disney is down the road.. That million plus could have been spent in ways that would add to the guest satisfaction at the parks...rather than something off-campus that no one cares about.

Agree. A LED display that size is WAY over $1 million.

 

[wdwmagic]

The entire idea is a gigantic waste of money that will bring back zero ROI...they do not need to tell people on International Drive that Disney is down the road.. That million plus could have been spent in ways that would add to the guest satisfaction at the parks...rather than something off-campus that no one cares about.

I don't know for sure, but I believe there may well have been some incentives from the area.

 

[DCBaker]

 

[danlb_2000]

Once they got the approval they didn't want to let them change their minds.
Probably used a contractor that specializes in building signs.

Based on this permit, might be this company:

White Sign Company | Sign Manufacturing and Installation

White Sign Company. Signs, canopies, awnings, and architectural aluminum components fabricated in Central Florida for over a decade.

whitesigncompany.com

8050 International dr unit 170 - Install signage

 

[wdwmagic]

Here is a look at the new sign powered up

Walt Disney World Store International Drive digital display

Walt Disney World Store International Drive digital display

www.wdwmagic.com

 

[wdwmagic]

First look at the new Walt Disney World International Drive dynamic digital art display​

First look at the new Walt Disney World International Drive dynamic digital art display

See photos and video of the new Walt Disney World Digital billboard on International Drive.

www.wdwmagic.com

 

[mightynine]

Yup, that's a digital billboard all right.

 

[celluloid]

Yup, that's a digital billboard all right.

It is like a giant digital billboard that...was warped in the sun.

 

[No Name]

The side of a parking garage on International Drive is kind of a tacky place for this. It really belongs in the Museum of Modern Art.

 

[Brian]

How long before the billboard is advertising Spirit of Halloween?