The chart is a little manipulative. Sure, as a percent it’s not as high. That’s because the business is much much bigger than it was 10 years ago, much less 50 years ago. You can’t expect a mature business to constantly reinvest 70% of revenue. This isn’t 1972. 10% of today’s revenue dwarfs 70% of 1972, even adjusted for inflation. The parks being in $10 billion in accounting profit (cash flow is much greater when you account for depreciation and other clever tax saving measures) nowadays.
Let's focus on more recent history.
In the 10 years (2010-2019) before COVID resulted in unprecedented P&R revenue disruption, the average "Forward Capex vs. current revenue" number was
24.6%.
With the announced $60B investment over the next 10 years, that number stands at an estimated
21.3% in 2023.
Even compared to recent history, the $60B investment is just so so.
Why would you frame it as "capex as a percentage of revenue"? I'm much more interested in capex in absolute terms, maybe adjusted for inflation.
What's a bigger investment? Building two cruise ships when I already have two? Or building three cruise ships when I already have four? Your chart tells us that the former is a bigger investment but common sense tells us that the latter is.
capex as a percentage of revenue is a common metric across multiple industries. It shows how much a company is investing in its future. A large percent shows a company is trying to grow its business. A small number shows it is trying to maintain its business.
DCL is a good example. The fleet is quickly expanding from 2 ships to 7 ships. Disney is rapidly growing its cruise line business.
What about what most on this thread really care about, WDW?
It’s now been 25 years since WDW’s last theme park, by far the biggest span between expansions.
It’s even worse than that at WDW.
Rather than getting new lands, capex is spent (for the most part) tearing down existing lands and attractions, and simply replacing them with something based on an IP. This is not expansion. Instead, this is closing down popular lands and attractions and replacing them with things with more film and retail tie-ins.
WDW hasn’t expanded much since 1998 and that’s my point. $60B sounds like a great number (with Disney previously reporting that $17B of this is targeted for WDW), but we have not see a large expansion at WDW in decades. Avatar is a new land, but it was needed because DAK was an unfinished park when it opened.
Meanwhile, Universal recently acquired and then opened a new water park, and is in the process of soon opening an entirely new theme park.
The comparison is even worse than that. Universal opened Islands of Adventure in 1999. A very incomplete Disney’s Animal Kingdom opened in 1998. Technically, Universal has opened
two theme parks since WDW’s last theme park.
Repeating what I previously wrote, we should see some nice lands and attractions at WDW in the coming decade. But, at least for WDW fans, $60B is not a “wow” number.