Disney Parks to unveil new marketing campaign - 'Unforgettable Happens Here'

[DisneyOutsider]

Took a full 15 replies before someone linked the new marketing slogan to the demise of WDW. I'd say the mood around here is trending up!

 

[marni1971]

Gotta love marketing.

Remember when WDW was proud it didn't need to market itself?

 

[aladdin2007]

Gotta love marketing.

Remember when WDW was proud it didn't need to market itself?

Yes, or if it did it was really classy and special.

 

[monothingie]

Like getting banned from Disney and your kids saying childhood ruined.

 

[betty rose]

I'm not going to judge it until I see it in full effect. But it sounds like it's been done before. Wish they would bring back the magical moments of Year of a million dreams

A Year of a million dreams, would be wonderful. We got one free ride pass, that was wonderful. There was a lot of excitement, and anticipation, wondering if you would be lucky. I loved the suspense.

 

[ChrisM]

UNFORGETTABLE HAPPENS HERE

 

[betty rose]

....still better than Limited Time Magic

That must have been bad, I don't remember it!

 

[aladdin2007]

UNFORGETTABLE HAPPENS HERE

now that is funny lol nice work

 

[MissM]

Gotta love marketing.

Remember when WDW was proud it didn't need to market itself?

I feel like 98% of people wouldn't even know there was a marketing campaign or specific slogan at any given point in time. These vague "campaigns" don't really amount to anything. The only thing that really impacted people was Year of a Million Dreams because there were actual prizes that could be won. I think beyond giving away free stuff, the majority of people wouldn't know the current campaign if it smacked 'em upside the head.

 

[betty rose]

Why do they keep marketing, when it's always crowded!

 

[WhatJaneSays]

Well I’ll be in the minority here and say that the videos I’ve seen so far are a marked improvement for storytelling, production value, and inclusiveness.

 

[Animaniac93-98]

Two commercials for the campaign:

 

[Andrew C]

Two commercials for the campaign:

Ahh, now it makes a bit more sense.

 

[GymLeaderPhil]

This is unfortunate and unforgivable.

 

[RayTheFirefly]

Two commercials for the campaign:

I actually really liked both of those .

My only complaint is that I dislike the whole "Disney Parks" thing. But that's kind of irrelevant.

 

[monothingie]

Two commercials for the campaign:

I'm so going to hell.

 

[WhatJaneSays]

Gotta love marketing.

Remember when WDW was proud it didn't need to market itself?

No, I don't remember.

 

[Bolt]

I do enjoy seeing a segment of a guest with disabilities with their dog. Hardly see an ad that has that.

 

[marni1971]

No, I don't remember.

I do.

That's hardly a promotion. If you think so then it began in 1966.

 

[MississippiBelle]

I personally liked the Disney Side commercials because the first couple of times I saw them, they caught me by surprise. Like the grandpa singing the opening lines to "Circle of Life" on stage. Totally didn't see that coming... I thought they were cute! I like the new commercials too. But then again, I don't need a commercial to convince me to go back to Disney!