Not really anything "new" here, just Iger making some general (non-specific) comments about what's coming (eventually).
From News.investors.com
1) It's Star Wars, duh! Are you just now starting to understand the magnitude of this franchise? And, why are you dragging out the development of the attractions for the parks? Phase 1 of Star Wars park attractions should be nearing completion at this point, with the first wave set to open end of this year or early next year to catch the wave as close to possible with The Force Awakens.
2) Same goes for Frozen. If you were going to capitalize on a franchise, why not try to get it in stores/parks as quickly as possible? Not two-three or more years after. Sure, there's still an interest, but
it's not NEAR as much as when the wave is cresting.
Ugh! I know some on here like to harp on Disney a for how slow they are in bringing new things to the parks, and usually I tend to hold my thoughts on it, preferring to give them some grace, but this right here just yelled out to me what the problem is. It's a mindset that comes all the way from the top. A cautious, wait and see attitude and then we'll jump. I seriously have to wonder about the marketing and research team at Disney. Do they not look at social media, trends in pop culture, Amazon, toy stores, book stores, etc.? Have they not seen the amount of SW-related merchandise and material that exists? I gotta believe there's at least a couple of SW nerds inside the walls of Disney who could've told him that this is a big thing.
From News.investors.com
Response to the upcoming "Star Wars" movie has "well exceeded expectations," and the rejuvenated franchise presents a "huge opportunity" for Walt Disney's parks and resorts, Disney CEO Bob Iger said Tuesday.
The media and entertainment giant, which got a boost from its theme parks unit in the second quarter, is doing some development work on potential "Star Wars" attractions, Iger said during a conference call.
"I think we've got something here that's very, very special, that's going to create value for the company for many, many years to come across the world," Iger said of the Lucasfilm movies.
The lingering success of "Frozen" helped drive up its consumer products revenue 10%. The animated film, which was released in late 2013, grossed over $1.2 billion worldwide at the box office.
But its blockbuster success also led to difficult year-over-year comparisons in Disney's studio entertainment division, as revenue fell 6%. Parks and resorts revenue grew 6% on higher average ticket prices at U.S. theme parks and cruise lines.
It remains to be seen whether the "Avengers" sequel or "Star Wars: Episode VII — The Force Awakens" will be the bigger box office hit. Buzz is already ramping up ahead of the latter's December release.
"We've been overwhelmed with interest," said Iger.
A couple of thoughts (rants) on his comments.The media and entertainment giant, which got a boost from its theme parks unit in the second quarter, is doing some development work on potential "Star Wars" attractions, Iger said during a conference call.
"I think we've got something here that's very, very special, that's going to create value for the company for many, many years to come across the world," Iger said of the Lucasfilm movies.
The lingering success of "Frozen" helped drive up its consumer products revenue 10%. The animated film, which was released in late 2013, grossed over $1.2 billion worldwide at the box office.
But its blockbuster success also led to difficult year-over-year comparisons in Disney's studio entertainment division, as revenue fell 6%. Parks and resorts revenue grew 6% on higher average ticket prices at U.S. theme parks and cruise lines.
It remains to be seen whether the "Avengers" sequel or "Star Wars: Episode VII — The Force Awakens" will be the bigger box office hit. Buzz is already ramping up ahead of the latter's December release.
"We've been overwhelmed with interest," said Iger.
1) It's Star Wars, duh! Are you just now starting to understand the magnitude of this franchise? And, why are you dragging out the development of the attractions for the parks? Phase 1 of Star Wars park attractions should be nearing completion at this point, with the first wave set to open end of this year or early next year to catch the wave as close to possible with The Force Awakens.
2) Same goes for Frozen. If you were going to capitalize on a franchise, why not try to get it in stores/parks as quickly as possible? Not two-three or more years after. Sure, there's still an interest, but
it's not NEAR as much as when the wave is cresting.
Ugh! I know some on here like to harp on Disney a for how slow they are in bringing new things to the parks, and usually I tend to hold my thoughts on it, preferring to give them some grace, but this right here just yelled out to me what the problem is. It's a mindset that comes all the way from the top. A cautious, wait and see attitude and then we'll jump. I seriously have to wonder about the marketing and research team at Disney. Do they not look at social media, trends in pop culture, Amazon, toy stores, book stores, etc.? Have they not seen the amount of SW-related merchandise and material that exists? I gotta believe there's at least a couple of SW nerds inside the walls of Disney who could've told him that this is a big thing.
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