Okay gang, let's talk
showmanship!
You know showmanship
, that thing that Walt instinctively had and that helped make Disneyland so instantly famous?
Showmanship.
The DCA Food & Wine Festival, or DCA Food & Wine Experience as it will be called this year because Festivals are still forbidden by Sacramento, has long lacked showmanship. I am specifically talking about the endless line of food booths all along the DCA parade route used to sell and dispense the food to festival goers.
That is the core of the DCA Festival experience, and while it is clean and aesthetically consistent,
it lacks showmanship.
Each booth is identical, except for the name on the sign. Each booth has industrial-grade kitchen storage equipment inside an industrial-grade white plastic box. Staffed by entry-level CM's who are very kind and well groomed young kids, but who are just there to scoop up the thing into the thing to sell it to the people outside the booth. There is no
wow, no
zing, no
showmanship there. It meets or exceeds all California safety regulations for public food service, and that's about the nicest thing you can say about the long line of identical food cubes that make up the bulk of the DCA Festival experience.
Step 1. Nice CM at left takes your money and tells you to pick up your food thing to the right.
Step 2. Give receipt to Nice CM in booth, who then scoops food thing out of industrial tray into paper cup and hands it to you.
Step 3. Stand to the right and eat food thing out of paper cup and comment about it to friend/date/loved one. Yum! Food!
What's missing there?
Showmanship! How was the food thing prepared before it was loaded into industrial trays to be scooped into paper cups by Nice CM's? What seasoning and herbs were used? How was the protein component prepared? What kind of cooking process was used? Was there flame or charring involved? How did the allegedly high end food get into that industrial steel warming tray from a Junior High Cafeteria? No one knows, it's a mystery!
Because there is no showmanship to explain the process of how this food was prepared for you, how it was researched, or what it all means.
This may all be triggered by the fact I have spent this evening on Etsy shopping for a cool vintage chafing dish to use for flaming desserts for the spring entertaining season coming up at my house. Because I firmly believe that showmanship is an important part of being a good host for my guests.
But there's no such element of showmanship at most of DCA's food festivals, or experiences, or whatever Sacramento mandates they be called now.
How do they fix that at DCA? How do they make a DCA Festival more than just a long line of generic plastic boxes with industrial serving trays full of food things waiting to be scooped into food cups by Nice CM's? Would it kill them to try and get a real Chef or two into at least some of these Festival Food Cubes?
Flaming and charring and folding and whipping up some exciting delight right before your eyes?!? That type of showmanship would truly be a festival for the senses!
I mean honestly, I can't be the only host or hostess in America who knows you need to display some
showmanship for your guests...