doctornick
Well-Known Member
If major studios took over theater chains, that would be another direct-to-consumer strategy. The problem is that there is no money in movie theaters.
There's a reason rural areas without movie theaters don't have movie theaters. They aren't viable. Theaters are totally at the mercy of whatever the studios are cranking out. The innovations they've tried in order to bring people in (conversion to digital, surround audio, MoviePass-like programs, 3D, dining services, pre-purchase and seat selection apps, etc.) may have enticed people to come out, but at much higher costs. Outrageously overpriced popcorn and soda don't cut it anymore.
And then, of course, there's the recent attention to theater security and safety (shootings, infectious disease) and the expenses of addressing these.
It's just not possible to make money in the movie theater business anymore.
This seems like an incredible cynical view that doesn't correspond to the sheer number of billion dollar films in recent years. Certainly ticket sales aren't what they were like in the heyday when there were fewer entertainment options, but many people of all ages go to movies. You don't have events like Infinity War/Endgame that are all the rage without tons of people going to theaters.